Preethika Asokan

When designers talk about finding work, the conversation often comes down to two things. There's the pitch. A proposal built around a specific opportunity. And there's the portfolio. A body of work that grows over months and years. Though they often seem like separate conversations, I don't think they are. One helps you pursue a specific opportunity, while the other quietly shapes the opportunities that come your way. They aren't competing approaches. One is a single pitch you make once.

Q You move fluidly between two worlds: the sharp, solution-driven side of design and the expressive, often emotional space of illustration. When you sit down to start a project, what tells you whether it belongs in the “clarity” bucket or the “change” bucket? A It often begins with intention. Before starting any project, I try to sense what it requires from me: clarity or expression?

Spread it! Let everyone know! 3 Shares We have seen a wave of change with many artists adopting iPad pro and vouching for the comfort and flexibility it provides. And, even in Lollypop, all the artists have been illustrating on Procreate and have been keeping their iPad pro closer; so we got on to understand what is it that they like so much about procreate and if they could share few insights of the features that might be of help.