DesignRush

Android fraud in gambling climbed from 49% to 59% year-over-year, according to AppsFlyer’s 2026 State of Fraud for Marketers report. The rate reached 64% in the fourth quarter of 2025, when Real Users Lift hit 175%. So advertisers were paying for nearly two fraudulent users for every real one they acquired. Android gambling fraud moved in the opposite direction from several other app categories, where rates remained flat or declined.

Shohei Ohtani is joining Chandler Bats to build a global bat line, and he plans to work on the design himself. The partnership is set to cover players from youth leagues to the Major Leagues, adding a marquee name to Chandler's brand identity. Ohtani will help shape the vision, design, and refinement of each product alongside Chandler's team under a guiding standard of mastery through process.

More than 35.2% of online sessions still frustrate users, according to ContentSquare. The company’s 2026 Digital Experience Benchmark report adds that website traffic has also fallen 3.8% year-on-year, while engagement has dropped by as much as 10% and conversion rates declined by 5.1%. “That means every visit is becoming harder to earn,” says RainCastle President, Donato Dandreo.

Most of the AEO advice going around right now sounds the same. Write better FAQs. Put a summary at the top of the page. Answer the question directly in the first paragraph. Use clear headings. All fine advice, and none of it is wrong. It's just incomplete, because every bit of it assumes something that often isn't true. The answer engine can read your page in the first place. I do a lot of this work from the build side, and I keep running into the same thing. The content is fine.

Dove Men+Care is giving its New York Comic Con activation a physical media format. The brand partnered with Galactic Armory to create the Max Pack to help fans stay focused on the Con without a sweat. It is a customizable 3D-printed compartment that holds Maximum Protection, a phone, and a wallet while fitting into cosplay designs. "Cosplayers put so much time and creativity into every detail of their look," Lindsey Lapin, associate marketing director for Dove Men, said in a press release.

Mars sells the squishy and tangy format on TikTok Shop first, six years after Nerds launched its Gummy Clusters. 4 min read Skittles is taking a shot at the crunchy-gummy format with Gummy Crystals. It is the brand's first candy combining a soft gummy center with edible crystals. Mars Inc. will give fans an early taste through TikTok Shop on November 2. It will then roll out to select retailers later this year before a national rollout in 2027.

Buyers need a reason to remember your content. In fact, Gartner found that 65% of consumers believe brands are producing too much AI-generated content. Another 57% say it has made them less trusting of brand messaging overall. I spoke with Outlever Co-Founder Melissa Rosenthal on the latest DesignRush Podcast about why many brands mistake constant activity for real customer attention. Rosenthal believes that many B2B companies are already falling into that trap.

Butterfinger is giving its Halloween sponsorship with Heidi Klum more places to live. The candy brand returns as Title Sponsor of Klum’s Halloween celebration for a third consecutive year, coinciding with the event’s 25th anniversary. In previous years, it brought Butterfinger into the festivities through branded party experiences and sweet concoctions made by Klum herself. The partnership now stretches across an October dessert collaboration, live sampling, and the annual New York City party.

Chili's is pitching suburbia as streetwear's successor with the launch of its new Suburban Collection. The apparel and accessories line translates its long-standing place in American suburban life into wearable brand codes. It includes rugby shirts, varsity jerseys, hoodies, tees, hats, jewelry, and intentionally ridiculous food-inspired pieces. "Streetwear has dominated mainstream fashion for years," Jesse Johnson, VP of marketing at Chili's, said in a press release.

e.l.f. Cosmetics just gave a $7 blush stick a part in its Halloween efforts. The beauty brand just launched its new "e.l.f.ing Magical Sisters" campaign as October creeps in. It features Priah Ferguson of "Stranger Things," Keyla Monterroso Mejia of "The Studio," and Bebe Wood of "Mean Girls" (2024) as three witches selling the brand's Soft Glam Cream Blush & Bronzer Sticks.