Adlina Rahim on Muck Rack

Adlina Rahim

Kuala Lumpur
As seen in: DesignRush, TechHQ, Tech Wire Asia
Covers:  Digital transformation and enterprise technology
Writer | Content creator | Curriculum Developer | Environmentalist 📨 noradlina.ar@gmail.com

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Adlina Rahim’s Biography

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Enterprise technology writer for techwireasia.com and techHQ.com and media journalist at Hybrid. I write about digital transformation in SMEs across APAC and the development of technology solutions in big tech industry.

Adlina Rahim’s Journalist Portfolio

Digital surveillance - will data privacy matter during the pandemic?

Digital surveillance - will data privacy matter during the pandemic?

It seems like civilians in countries with high numbers of infected cases have been placed under a questionabl…

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Breaking down China's four world-leading innovation hubs

Breaking down China's four world-leading innovation hubs

Innovation is key in winning against challenging market environments and unfavorable economic conditions - th…

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How are influencers driving value for brands?

How are influencers driving value for brands?

Influencers are key opinion leaders (KOLs) that have become an integral part of many brands' digital marketin…

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How RegTech is lifting the burden from compliance demands

How RegTech is lifting the burden from compliance demands

Whether it's fraud, money laundering, bribery, insider dealing, or even financing terrorism, financial crime …

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Key takeaways from Cisco Live Virtual Event for APJC

Key takeaways from Cisco Live Virtual Event for APJC

The second innings of the Cisco Live Virtual Event APJC (Asia Pacific, Japan, and China) were no less impactf…

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How a pandemic is igniting Hong Kong's digital economy

How a pandemic is igniting Hong Kong's digital economy

Hong Kong has been considered an emerging digital powerhouse thanks to its growing technology capabilities, d…

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Articles

We’ve Run BFCM Offers for 500+ DTC Brands — Here’s What Works Before and After Black Friday - Chronos Agency

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By Adlina Rahim
| chronos.agency
TL;DR After running Black Friday Cyber Monday (BFCM) offers for more than 500 DTC brands, we’ve seen the same pattern every year: the brands that win start testing before November (September-October instead), and they don’t stop selling after Cyber Monday. This guide breaks down what actually works, based on first-hand data from Chronos clients and internal A/B tests: How top brands test and validate offers before BFCM. How they keep sales growing after the weekend.
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The 10 Most Urgent BFCM 2025 Questions 8-9 Figure DTC Founders Are Asking

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By Adlina Rahim
| chronos.agency
What founders are asking about BFCM 2025 signals what matters to brands this year and what your competitors are focusing on. In our masterclass, we shared $1.07B+ worth of DTC experience — tackling the survival questions on margins, scaling, offers, and tech. Read on to discover what are the 10 most urgent questions asked, with firsthand answers now available in the on-demand replay.
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500+ Brand Playbook for 2025

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By Adlina Rahim
| chronos.agency
TL;DR Built from 500+ DTC brands and $1.07B in generated revenue VIP presale: Open Oct 24–31 to top 10–20% (LTV); 48–72h window. Bundles > blanket %: Launch 2–3 bundles with 15–25% effective savings; keep margin ≥55%. Deliverability triage: Spam <0.01%, unsub <0.3%, bounce <1%; warm cold segments. 4-wave cadence: Announce (Nov 18–20) → Early Access (Nov 24–26) → Live (Nov 28) → Last-Chance (Dec 1).
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Interview

Why did you become a journalist?

I believe that in a world full of bias, journalists have a responsibility to deliver the truth which I am passionate about.

Aside from your own, what's your favorite publication to read?

Business Insider is a great source, Malaysia's New Straits Times, Coin Desk and McKinsey.
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