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Ricardo Esteves on Muck Rack

Ricardo Esteves

Verified
Matosinhos Municipality
As seen in: DesignRush, Gamereactor, Gamereactor TV - English, Gamereactor (Sweden), Gamereactor España, GameReactor (Denmark), DesignRush Podcast, Gamereactor (Germany), Gamereactor TV - Inglês, Gamereactor (Norway)
✍️ Journalist / Editor / Freelancer 🎮 Soulslike / Action / RPGs 🌐 Portuguese / English

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Latest News and Insights - Page 729

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By Ricardo Esteves Verified
| DesignRush
|  2 years ago  |  4 min read |  2 years ago  |  3 min read |  2 years ago  |  5 min read |  2 years ago  |  10 min read |  2 years ago  |  5 min read |  2 years ago  |  5 min read |  2 years ago  |  1 min read |  2 years ago  |  2 min read |  2 years ago  |  1 min read Receive our NewsletterJoin over 70,000 B2B decision-makers growing their brands
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Don’t Let the Algorithm Define Your Strategy — Here’s What Actually Drives Loyalty

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By Ricardo Esteves Verified
| DesignRush
Key Takeaways: Going for clicks and chasing trends might get attention fast, but it won’t keep it. Content that connects on a deeper level is what actually sticks. When brands focus too much on algorithms, they risk sounding like everyone else. Standing out means knowing your audience and creating with purpose. The best results come from listening to the audience. Comments, feedback, even DMs, those are gold if you’re paying attention. Every brand desires visibility.
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3 Things We Learned From Diageo’s Strategy to Modernize Lagavulin

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By Ricardo Esteves Verified
| DesignRush
Key Takeaways Diageo is leaning into emotional and relevant storytelling to modernize its spirits portfolio. Lagavulin’s “Beyond the Smoke” campaign highlights emotional depth and versatility while keeping its heritage intact. The brand’s repositioning expands drinking occasions and audience appeal without alienating traditional loyalists. Single malt Scotch doesn’t change often (and many would argue it doesn't need to), but when it does, there’s usually a good reason for it.
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