Global Drinks Intel
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Global Drinks Intel. is a new trade digital and print magazine for the global drinks industry. Focusing on the wine and spirits sector, the publication aims to be a one-stop shop for the drinks executive, offering an independent and unparalleled mix of global coverage, industry insights and high-profile interviews.
ISWR Magazine founder and editor Alex Smith launched Intel. after 20 years at The IWSR. The new magazine features a mix of interviews, category evaluation and market analysis, and will work closely with IWSR research.
The global drinks industry is overwhelmed with information. The Intel. team curates that information, bringing to light in a concise manner the ‘how and why’ behind the top-line numbers.
Global Drinks Intel. has a particular focus on travel retail, with Doug Newhouse, the former head of Travel Retail Business, heading up its travel-retail coverage. The March issue features an overview of the travel-retail Americas spirits business, including outlet analysis, and an exclusive interview with Brown Forman travel retail managing director Marshall Farrer.
Intel.'s first edition is out on 5 March. Published monthly, the magazine has been launched with an initial audience of 10,000 readers across 110 countries. Source
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Media Outlet details
| Scope | International, Trade/B2B |
|---|---|
| Language | English |
| Country | United Kingdom |
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| Frequency | Monthly |
Recent Articles
Search ArticlesThe on-premise crossroads in Europe in 2026 – Market Intel
Credit: Master 1305/iStock Talk to any hospitality operator across Europe about 2025, and you will hear the same story: rising costs, falling footfall and a market that felt increasingly volatile, unstable and, for many, unviable.That is, of course, assuming that they made it through the year. Many didn't. Germany lost 12,300 hospitality venues for good, while Italy recorded 6,500 more bar closures than openings.
Treasury Wine Estates continues portfolio consolidation, selling trio to AG Oatley Wines
Treasury Wine Estates has confirmed the latest wave of divestments as the group looks to shrink its portfolio to over half of the current number of brands. The Penfolds owner confirmed today that Rosemount, Ingoldby and Secret Stone will be offloaded to Australia’s AG Oatley Wines. The transaction, for an undisclosed sum, is expected to complete at the end of next week and follows last month’s sale of sparkling-wine specialist Seppelt in the Australian state of Victoria.
This week’s new spirits launches – 12-16 October 2026
Takara Shuzo has unveiled the oldest iteration to-date as the ninth bottling in the Creation series from Cù Bòcan, which translates as ‘ghost dog’ in Gaelic Takara Shuzo International’s Tomatin Distillery Cù Bòcan Creation #9 Scotch whisky, single malt, Highland, contains liquid aged for “over” 17 years in new American oak combined with whisky that spent 13 years in refill hogsheads before a four-and-a-half-year finish in ex-manzanilla sherry On sale from this week online for worldwide...
Diageo partners Lagavulin with Ben Ahlers, Todd Snyder in US – video
Diageo has released details of a fashion-focussed marketing push for Islay single malt scotch whisky brand Lagavulin in the US. The Johnnie Walker, Guinness & Baileys brand owner has partnered with New York-based menswear brand Todd Snyder and actor Ben Ahlers for the campaign, titled ‘Time & Craft’. Ahlers stars in an advert (below), which has been shared on Lagavulin’s social media pages.
‘We’re not advocating for the three-tier system to be dismantled, only the playing field to be more level’ – American Craft Spirits Association CEO Emily Pennington speaks to Global Drinks Intel – Part II
Credit: Rachel Claire/Pexels In the second part of Global Drinks Intel’s exclusive interview with the CEO of the American Craft Spirits Association, Emily Pennington guides us through the distribution headwinds facing craft distillers in the US. Pennington also reflects on her first six months in the CEO role and what she’d like her legacy at the trade group to look like.
Stoli Group fends off ‘hostile takeover’, claims owner, as Amber Beverage Group sounds alarm
The owner of Stoli Group has told a UK newspaper of a recent attempt to “wrest control of my business from me”, claiming that Russian president Vladimir Putin was connected to the move. In an interview with The Telegraph published today (9 October), Yuri Shefler, who bought the rights to the Stolichnaya vodka brand outside of Russia in 1997, claimed that former Latvian Prime Minister Andris Šķēle demanded last month that Shefler hand him control of Stoli Group.
Scotch Whisky Association lodges appeal against English whisky/whiskey’s GI status
The Scotch Whisky Association (SWA) has lodged an appeal against the UK government’s decision to award protected ‘geographical indication’ (GI) status to English whisky. The trade body’s concerns centre around the definition of English single malt whisky under the framework, which it claims is not as stringent as single-malt scotch’s.
GlenWyvis Distillery appoints administrators
Scotch producer GlenWyvis Distillery has appointed administrators following what the business described as “a prolonged period of financial pressure”. In a notice posted on the company’s website on Monday (5 October) GlenWyvis announced it had appointed Geoffrey Isaac Jacobs and Alistair McAlinden of Interpath Limited as joint administrators.
‘I don’t see the craft-distillery closure rate slowing until we have some sort of macro change’ – American Craft Spirits Association CEO Emily Pennington speaks to Global Drinks Intel – Part I
This week, the American Craft Spirits Association (ACSA) launched its annual Craft Spirits Data Project, which revealed craft distillery closures outpaced openings for the first time in 2025. Ahead of the report’s launch, Global Drinks Intel caught up with the trade group’s CEO, Emily Pennington (below). This week, the American Craft Spirits Association (ACSA) launched its annual Craft Spirits Data Project, which revealed that craft-distillery closures outpaced openings for the first time in 2025.
Maspex Group eyes ‘room to grow’ for Żubrówka in US
Maspex Group has partnered with US spirits importer The Brand Collective for a relaunch of its Polish vodka brand, Żubrówka. The company, which acquired the vodka from Roust Corp four years ago, has secured the services of Miami-based The Brand Collective as both importer and marketer for the US. Subsequently, Maspex will see Żubrówka’s Bison Grass and Biala expressions be the subject of a “renewed US push” in 37 states in the coming weeks.