Global Drinks Intel
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Magazine
Global Drinks Intel. is a new trade digital and print magazine for the global drinks industry. Focusing on the wine and spirits sector, the publication aims to be a one-stop shop for the drinks executive, offering an independent and unparalleled mix of global coverage, industry insights and high-profile interviews.
ISWR Magazine founder and editor Alex Smith launched Intel. after 20 years at The IWSR. The new magazine features a mix of interviews, category evaluation and market analysis, and will work closely with IWSR research.
The global drinks industry is overwhelmed with information. The Intel. team curates that information, bringing to light in a concise manner the ‘how and why’ behind the top-line numbers.
Global Drinks Intel. has a particular focus on travel retail, with Doug Newhouse, the former head of Travel Retail Business, heading up its travel-retail coverage. The March issue features an overview of the travel-retail Americas spirits business, including outlet analysis, and an exclusive interview with Brown Forman travel retail managing director Marshall Farrer.
Intel.'s first edition is out on 5 March. Published monthly, the magazine has been launched with an initial audience of 10,000 readers across 110 countries. Source
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Media Outlet details
| Scope | International, Trade/B2B |
|---|---|
| Language | English |
| Country | United Kingdom |
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| Frequency | Monthly |
Recent Articles
Search ArticlesVarun Beverages expands alcohol interests with dedicated subsidiary
India’s Varun Beverages has announced the creation of an alcohol subsidiary that will be lead by ex-Diageo executive Prathmesh Mishra. The PepsiCo bottler, headquartered in the state of Haryana, announced the creation of the wholly owned subsidiary, Kiva Spirits and Co, in a stock-exchange filing yesterday.
Lighter and lighter – Where is the limit for glass packaging? – ESG
In a more scalable example, Berlin Packaging removed the heavy glass bottom from spirits bottles for its Nocturne Sculpted line (above), released last year. While preserving a regular bottle shape, the German supplier replaced the base with “sculpted punts”, which a company spokesperson tells Global Drinks Intel “reduce the overall glass mass while maintaining the original bottle size and shelf presence”, as well as “introducing a distinctive, custom-looking detail in the base”.
Paulaner Brewery lines up Oktoberfest campaign in US – video
Paulaner Brewery has launched a US-focused marketing push ahead of German beer festival Oktoberfest, which begins next month. The tongue-in-cheek campaign aims to “help fans add more of the original Munich experience to their celebrations” by explaining Oktoberfest’s traditions. Paulaner Brewery – one of six permitted to serve at the official event in Munich – has released a 1:58 video (below) titled ‘The Fest-Off: Paul vs. Sam’, which has been shared across its social-media channels.
AB InBev unveils Netflix campaign for Stella Artois – video
AB InBev has lined up the first “multi-market” activation with Netflix since the pair teamed up 11 months ago, with Stella Artois as the headline brand. The lager is the subject of a campaign around the launch of the second season of drama The Gentlemen, which airs on Netflix from Thursday, 3 September. Central to the planned activity is a series of ads featuring Stella Artois brand ambassador David Beckham and actor Theo James, who plays the lead character in The Gentlemen.
Archie Rose Distilling Co prepares overseas assault, sells stake to Chris Hemsworth
Australia’s Archie Rose Distilling Co has welcomed actor Chris Hemsworth as “a co-owner” ahead of the US debut for its namesake whisky brand. The Sydney-based craft distiller, which was founded by Will Edwards in 2014, has sold an unspecified size of stake for an undisclosed sum to Hemsworth, who is also from Australia.
Suntory Global Spirits supply-chain lead jumps ship for Constellation Brands
The chief supply-chain officer at Suntory Global Spirits has been appointed to the same role at Constellation Brands’ beer division. Separate to Constellation’s statement, Suntory Global Spirits said today (25 August) that Manuel Cabañas will assume the chief supply-chain officer role, moving up from his current position as VP of global manufacturing. Cabañas (below) has been with the group since the start of 2005, starting as a distillery director in his native Spain.
Viña Concha y Toro releases Casillero del Diablo campaign starring Orlando Bloom – video
Viña Concha y Toro has unveiled the first global marketing activation featuring new Casillero del Diablo brand ambassador Orlando Bloom. The campaign, The Wine Legend, features a 60-second spot (below) starring the Lord of the Rings actor that was filmed in Chile, where Casillero del Diablo is made. It will be rolled out throughout the rest of this year across “audiovisual and visual platforms”, Viña Concha y Toro said, in markets including Brazil, Chile, Ireland, Mexico and the UK.
Campari Group unveils Espolòn Tequila global activation – video
Campari Group has released details of a marketing ‘platform’ for its Espolòn Tequila mark that “calls out the culture of exclusivity” in premium spirits. The activity is supported by a global campaign, titled ‘Ride the Rooster’, which will debut in the US before rolling out to Australia, Canada, Italy and Mexico. Four video adverts have been released, featuring the rooster and skeleton characters Ramón and Guadalupe, both of whom appear on the tequila brand’s labels.
Henkell Freixenet updates corporate positioning
Sparkling wine giant Henkell Freixenet has updated its logo in a move designed to “sharpen the company’s profile and strengthen the shared identity of the international group”. The refresh, unveiled today (25 August), retains the ‘X’ nod to the merger of Henkell with Freixenet eight years ago. Also featuring in the new look is the line ‘making life sparkle’, which aims to “reinforce the shared identity of the global team”. Previous Article Sustainability Matters
Sustainability Matters – ESG
Which recent ESG initiative or improvement at Clonakilty are you most proud of? After 12 months of preparation, Clonakilty received B Corp certification in May 2025, becoming the first whisk(e)y distillery in the EU to receive this qualification. At Clonakilty, we recognise that B Corp certification is the gold standard, and the changes and initiatives we implemented to achieve this standard enabled us to put truly lasting and robust structures in place.