Olly Wehring on Muck Rack

Olly Wehring

Verified
England
As seen in: Global Drinks Intel, Just-Drinks, Just-Food, Investment Monitor
Councillor for Norbiton on Kingston council. Views my own. Can I help? olly.wehring@kingston.gov.uk
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Articles

‘In our industry, there are some brands that, at the end of the day, overwhelm a category’ – Disaronno Group CEO Marco Ferrari speaks to Global Drinks Intel – Part I

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By Olly Wehring Verified
| Global Drinks Intel Verified
At the start of October, Marco Ferrari will celebrate the third anniversary of starting his current role as CEO of Disaronno Group. The company today has changed somewhat from the company he joined, not least in name. Earlier this month, Ferrari sat down with Global Drinks Intel editor Olly Wehring to talk through Disaronno’s name change from Illva Saronno, the group’s management of its namesake liqueur brand and the perils and pitfalls of working in ice cream.
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‘We’re still mid-flight on Buchanan’s World Cup campaign, but the initial results are very encouraging’ – Diageo’s whiskey portfolio global brand director, Neil Shah, speaks to Global Drinks Intel

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By Olly Wehring Verified
| Global Drinks Intel Verified
In May last year, Diageo signed a sponsorship arrangement with FIFA to be the 'official spirits supporter of the FIFA World Cup 2026'.
Open in Who Shared Issue with article?

Mast-Jägermeister ups Teremana activity in global travel retail

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By Olly Wehring Verified
| Global Drinks Intel Verified
Mast-Jägermeister has lined up a marketing push in eight airports for the Teremana tequila brand. The activity, part of the mark’s ‘Crafted with Mana’ campaign, has been designed by the Germany-headquartered group to “differentiate [Teremana] in the premium tequila segment in GTR by reinforcing the brand’s authenticity, craftsmanship and emotional connection”.
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