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Jessica Broadbent on Muck Rack

Jessica Broadbent

London
As seen in: MSN, Daily Mail, Yahoo Finance, NewsBreak, Yahoo Finanzas, Just-Drinks, Just-Food, Wine Business Monthly, Farmlandgrab, SWLondoner and
Deputy editor @Just_drinks Sub editor @dailymail Send tips, stories or general "hello"s to jessica.broadbent@globaldata.com

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Articles

Varun Beverages expands alcohol interests with dedicated subsidiary

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By Jessica Broadbent
| Global Drinks Intel Verified
India’s Varun Beverages has announced the creation of an alcohol subsidiary that will be lead by ex-Diageo executive Prathmesh Mishra. The PepsiCo bottler, headquartered in the state of Haryana, announced the creation of the wholly owned subsidiary, Kiva Spirits and Co, in a stock-exchange filing yesterday.
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Lighter and lighter – Where is the limit for glass packaging? – ESG

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By Jessica Broadbent
| Global Drinks Intel Verified
In a more scalable example, Berlin Packaging removed the heavy glass bottom from spirits bottles for its Nocturne Sculpted line (above), released last year. While preserving a regular bottle shape, the German supplier replaced the base with “sculpted punts”, which a company spokesperson tells Global Drinks Intel “reduce the overall glass mass while maintaining the original bottle size and shelf presence”, as well as “introducing a distinctive, custom-looking detail in the base”.
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Paulaner Brewery lines up Oktoberfest campaign in US – video

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By Jessica Broadbent
| Global Drinks Intel Verified
Paulaner Brewery has launched a US-focused marketing push ahead of German beer festival Oktoberfest, which begins next month. The tongue-in-cheek campaign aims to “help fans add more of the original Munich experience to their celebrations” by explaining Oktoberfest’s traditions. Paulaner Brewery – one of six permitted to serve at the official event in Munich – has released a 1:58 video (below) titled ‘The Fest-Off: Paul vs. Sam’, which has been shared across its social-media channels.
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