Formative Content

Content and social media marketers are being put through their paces in 2023. The explosion of interest in generative artificial intelligence (AI), paired with the constantly unfolding drama surrounding Twitter, has meant those working in content need a laser focus to keep track of the updates and changes.

“What should we do about Twitter Blue?” That’s the most frequent question put to our Social & Insights team as Twitter moves forward with the next stage of its subscription revenue plan. With legacy checkmarks now revoked, users and brands alike are questioning whether it’s time to fork out for a shiny new tick on the platform.

Making Formative Content a more sustainable business flies high on our list of priorities, so we are pleased to announce that we have been welcomed as a new participant of the United Nations Global Compact.The UN Global Compact is the world’s largest corporate sustainability initiative – a global network made up of more than 17,000 companies and 4,000 non-business participants.

27th March 2023 | By Fiona McKinlay - Senior Content Strategist It’s one of Formative Content’s USPs that we have a team of writers with decades of journalism experience. But it takes more than our talented newsroom veterans to run a thriving B2B storytelling agency. A few years ago, we recruited our first Digital Marketing Apprentice, Tom Crowfoot, and when he graduated last summer – with a 1st – we were delighted to keep him on as a talented and highly valued member of our team.

International Women’s Day gives us all a chance to reflect on another 12 months in our workplaces: what we’ve been doing well and where we have scope for improvement. The theme of this year’s IWD is “embracing equity” to avoid creating division as you pursue equal opportunities. The shift to focus on equity, rather than equality, is defined as giving everyone what they need to be successful, but recognising this will likely differ from person to person.

It is very easy to have good intentions on Diversity, Equity and Inclusion (DEI). Delivering on them is far harder. We are acutely aware the unique skills, experiences and knowledge of our team members are integral to the strength and success of our business. We want people to feel they belong and are able to be their whole selves at work.

What do we tell our clients when it comes to social media? And what does our data tell us about the current situation and the outlook? 2022 was a wild ride, with turmoil at Twitter prompting many big brands to pause spending and all content across all platforms coming under more scrutiny. And while users around the world reflect on a busy and unpredictable year, B2B businesses are engaging with social media like never before.

The World Economic Forum adopted a newly minted word to frame the debate at its 2023 Annual Meeting in Davos. Welcome to the “polycrisis”. As corporate communication and marketing leaders, we are well-equipped to deal with a crisis. However, navigating cascading global crises – including war, surging inflation, failing supply chains and rapid developments in AI – means we need to be more nimble and adaptive than ever before.

Talking freely, openly and in person made for an engaging debate across the week at the World Economic Forum’s annual meeting in Davos. Against a backdrop of multiple challenges including war, economic fragility, the cost of living crisis and geopolitical shifts and fragmentation, the week was characterized by meaty themes.