Victoria Masterson on Muck Rack

Victoria Masterson

(She/Her)
Edinburgh, London
As seen in: Formative Content, World Economic Forum, MSN UK, The Daily Mirror, Entrepreneur, The Times, Agenda (World Economic Forum), Flipboard, Phys.org, The Scotsman, Ayrshire Post, Big Think and
Covers:  News, Economy, Technology, Environment, Business, Health
Producer | Writer | Journalist | Factual TV | Content creator. vickymasterson.com

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Victoria Masterson’s Biography

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Writer, video producer, content creator and factual TV development AP with background in print and broadcast journalism.

I have produced 100+ short films and animations, working with crews from 2 to 20. My experience includes researching, filming and editing content for BBC The Social, BBC Scotland's digital new talent platform.

Freelance journalist for the World Economic Forum through their London agency, Formative Content, and for The Herald newspaper in Glasgow.

Former business editor of Th…

Victoria Masterson’s Journalist Portfolio

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Which green actions really reduce climate emissions?

Which green actions really reduce climate emissions?

What can each of us do to reduce carbon emissions? A survey shows most people are wrong about which of their …

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This cybersecurity academy is changing lives in South Africa

This cybersecurity academy is changing lives in South Africa

An innovative skills project in South Africa led by financial services provider Absa Group is empowering disa…

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4 reasons why Labour Day still matters

4 reasons why Labour Day still matters

With COVID-19 creating employment challenges - and automation on the rise - valuing and protecting employees …

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How the pandemic has affected mental health in America

How the pandemic has affected mental health in America

COVID-19 has affected the mental health of women and younger adults in the US more than any other demographic…

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How ultra-white paint could help fight climate change

How ultra-white paint could help fight climate change

Scientists at Purdue University in the US say they've created an ultra-white paint that can cool buildings by…

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Football's coming home - but it is still a broken business model

Football's coming home - but it is still a broken business model

THE European Super League debacle has shown that the customer is always king, listeners to the Go Radio Busin…

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Articles

Transport researchers use DHL data to simulate zero carbon freight on the M1

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By Victoria Masterson
| MSN UK Verified
Victoria Masterson The research is being led byTransiT, a national UK research hub focused on rapidly decarbonising transport using digital twins – digital replicas of the physical world – and forms a key part of its work to understand the carbon footprint of goods that are shipped between road and air freight.
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Human resources tool could help employers prepare for digital twinning

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By Victoria Masterson, Gaby Clark Verified, Andrew Zinin Verified
| Tech Xplore Verified
TransiT researcher Andrew Goodsell working on his virtual reality research for digital twinning. Credit: Heriot-Watt University Scientists at Heriot-Watt University in Edinburgh are developing a tool to help organizations and their human resources teams get ready for the wider use of digital twinning technologies. Digital twins are digital replicas of the physical world that allow systems and scenarios to be tested much faster and more affordably than in real-world trials.
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Data gaps slow rollout of electric truck charging sites across Scotland

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By Victoria Masterson, Lisa Lock, Andrew Zinin Verified
| Tech Xplore Verified
Heavy Goods Vehicle (HGV) operators are being urged to help drive forward the transition to battery electric trucks, by providing researchers with essential data. The Center for Sustainable Road Freight at Heriot-Watt University has published the second of three reports commissioned by Transport Scotland, and is calling for fleets to provide more information to guide the final report.
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Interview

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What was your first job as a journalist?

Business Reporter on the Press & Journal newspaper in Aberdeen.

Have you ever used a typewriter?

Only in a museum! They are beautiful things and we owe them a lot!

How is social media changing news?

Immediacy and democratisation. Everyone with a mobile phone is a journalist now.
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