What The Future Magazine
Magazine
Each quarter, Ipsos asks What the Future about a different key area of our economy: Housing, Mobility, Health and Food. We ask key experts about the “big questions” they’re asking themselves, their companies, and their industries. And we get the answers and the data to start answering them today. Source
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Media Outlet details
| Scope | National |
|---|---|
| Language | English |
| Country | United States of America |
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| Frequency | Quarterly |
Recent Articles
Search ArticlesWill impending wealth transfer change the picture?
The impending wealth transfer between the Baby Boomers and their heirs could remake the financial landscape, especially for the Millennial and iGen generations who have typically struggled financially. Download the full What the Future: Wealth issue. Yet with wealth so heavily concentrated, many expect that younger generations will not be as well off as older generations, according to the Ipsos Global Trends report.
How can financial providers assist in the big wealth transfer?
Americans age 70 and older have stockpiled more than $35 trillion, more than a quarter of all U.S. wealth, according to the Federal Reserve. This will lead—and, sadly, COVID-19 accelerated this—to an unprecedented transfer of wealth over the coming years. Download the full What the Future: Wealth issue. The competition to help consumers across generations to manage and grow wealth is as heated as ever due to digital innovation.
What will luxury consumers consume?
Luxury shopping has become more digital as the pandemic and Gen Z consumers redefine expectations for how we imagine and express fashion sensibilities. Download the full What the Future: Wealth issue. Global luxury retail platform Farfetch positions itself as the go-to for brands and shoppers. Jeff Fowler is president of its Americas region.
What is luxury in the metaverse?
NFTs are a sort of digital collectible. If you know the term, you know the hype, even if you don’t understand it. If you don’t know the term, you will soon. It’s all complicated now, but so was the internet in 1994. Download the full What the Future: Wealth issue.
What role can the Fed play in wealth and inequality?
Wealth and income inequality are extremely complex problems that could take decades to solve given our nation’s partisan divides. But banking policy expert Karen Petrou offers up a resource she believes offers more immediate relief. Download the full What the Future: Wealth issue. As managing partner of the consultancy Federal Financial Analytics, Petrou is one of America’s most sought-after experts on financial regulation.
Will inequality drive policy changes that will impact wealth?
Despite its reputation as the land of equal opportunity, the U.S. leads all G7 countries in income inequality, according to the World Bank. Download the full What the Future: Wealth issue. Ipsos data shows that ten years after the Occupy Wall Street movement, Americans tend to be less concerned about income and wealth disparities than their global peers. Until Americans and the policymakers they elect agree on solutions, wealth inequality is unlikely to improve any time soon.
How will the digital era impact America’s wealth and wealthy?
It’s hard to talk about the future of wealth and not talk about inequality. Download the full What the Future: Wealth issue. America has an odd relationship with wealth. We all know who has it (almost no one) and who doesn’t (all the rest of everyone). But unlike most countries, we don’t really bear any grudges. Part of the myth of America is that anyone can attain wealth with hard work and a bit of luck. That seems to bake into our culture that the rich are not the enemy of the people.
Where do luxury brands fit in the metaverse?
Image: Ralph Lauren X Zepeto Across the metaverse and Web 3.0, digital communities are springing up around things like bored apes, nouns and digital dumpling pets. In other words, NFT studios are building followings of collectors eager to get in on the latest internet-based, blockchain-built trend with the goal of building value and wealth in a newfound market. Download the full What the Future: Wealth issue.
How can high-end brands redefine luxury shopping for the digital age?
Nearly a quarter of luxury shoppers prefer to shop online versus in-store, and nearly four in ten prefer both online and in-store equally, according to a new Ipsos survey. While luxury shopping online has accelerated, the roles for digital and social commerce as preferred, everyday lux shopping sources are sure to increase. There are several steps lux brands can take today to retain customers and gain new ones in this new future. Download the full What the Future: Wealth issue.
Sports Archives - What the Future
Celebrity endorsements continue to be a go-to strategy for brands, despite mixed results. As brands connect with esports to reach the elusive youth audience, endorsements are sure to follow. While they are great at grabbing attention, all too often we…