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Kate MacArthur on Muck Rack

Kate MacArthur

Verified
Chicago
As seen in: Ipsos US, Chicago Tribune, Phys.org, Ad Age, The Star (Malaysia), Orlando Sentinel, Crain's Chicago Business, What The Future Magazine, Athletic Business, GenPop Magazine, Working Woman Report and
Managing editor-What the Future. Opinions mine. she/her

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Articles

How pro product reviews retain trust in the era of influencers

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By Kate MacArthur Verified
| Ipsos US
One hallmark of social media reviews is the jaw-drop moment where the influencer expresses shock at the effectiveness of a product. It’s the face that launches a thousand sales, so to speak. America’s Test Kitchen, one of the original brands in food media, has had its own share of shocking reveals that dethrone a past product test winner or recipe.
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What anti-obesity drugs could shift in how we think about weight

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By Kate MacArthur Verified
| Ipsos US
WeightWatchers has long been lauded as one of the most effective diet programs. But in 2023, the company pivoted from its focus on behavior modification programs to add clinical support as new prescription weight loss drugs surged in sales. Through its WeightWatchers Clinic, eligible members can receive these prescriptions in conjunction with customized behavior and nutrition programs. Dr. Spencer Nadolsky, WeightWatchers’ medical director, explains the shift and what it means for the future.
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What will luxury consumers consume?

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By Kate MacArthur Verified
| What The Future Magazine
Luxury shopping has become more digital as the pandemic and Gen Z consumers redefine expectations for how we imagine and express fashion sensibilities. Download the full What the Future: Wealth issue. Global luxury retail platform Farfetch positions itself as the go-to for brands and shoppers. Jeff Fowler is president of its Americas region.
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