Little Black Book

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Paywall-free, democratic and truly international. Little Black Book is a platform that allows creative companies to shine. And gives you full control. Find new collaborators and clients by joining the growing network of members. Big brand marketers visit the site every day – make sure you get in front of them by joining up. And because we believe that giant networks and tiny start-ups all deserve a voice, membership is affordable and packed with benefits. One product, one cost, many tools. We can give your company and your work the fame it deserves. Seen monthly by a mix of approx 200,000 brands and creatives. To find out more, head over to lbbonline.com and get in touch. Source

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Scope International, Trade/B2B
Language English
Country United Kingdom
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Aussie H1 Pitch Movements Prove Clients Are Willing To Rethink “The Old Narrative”

| Little Black Book Verified
A series of high-profile account movements has characterised Australia's agency pitch market in the first half of 2026, pointing to broader structural changes across the industry. From major brands moving away from long-standing agency relationships to the rise of hybrid agency models, clients appear increasingly willing to rethink traditional approaches to agency partnerships.
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Samira Ansari, David Droga to Headline Sydney AWARD Industry Lunch

| Little Black Book Verified
AWARD will bring together Australia’s creative community for an exclusive Sydney event on August 12 featuring two of the most influential figures in global advertising — 47th AWARD Awards jury president Samira Ansari and Lion of St Mark recipient, AWARD Hall of Famer and global creative icon David Droga.
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Women Who Will: Daniela Lopez

| Little Black Book Verified
Welcome to 'Women Who Will ', an LBB series pitched by DDB Group Melbourne creative director Becky Morriss and senior art director Alayna Kunitake. 'Women Who Will' aims to champion women across the industry and around the world, and sees interviewees share their ambitions, highlight who they look up to, and nominate others, creating a ripple effect of recognition and inspiration.
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OMD WA Promotes Jodie Traynor to Head of Government

| Little Black Book Verified
OMD WA has promoted Jodie Traynor to the newly created role of head of government, reinforcing the agency's commitment to delivering market-leading media strategy, investment and service excellence for Western Australian Government clients. With more than 20 years of media industry experience, Jodie is one of Western Australia's most respected media practitioners.
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Russell Westbrook Fronts BNZ Basketball Coaching Campaign

| Little Black Book Verified
BNZ is tackling basketball's biggest bottleneck -- a critical shortage of community coaches. Basketball is New Zealand's fastest-growing sport, but that growth has outpaced the supply of coaches to match it. BNZ is tackling the shortfall head-on, with a commitment to reach 20,000 community coaches, so every kid who wants to play can.
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Why Halifax Tides Rolled Out a Special Collection to Celebrate Pride

| Little Black Book Verified
While Pride month may be done for another year, one of the standout initiatives that came from Canadian adland wasn’t led by a network agency or Toronto-based juggernaut, but by Halifax indie Shortstop, in partnership with Northern Super League team Halifax Tides.
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Maple Leaf Foods Renames Iconic Top Dogs to Support Canada's World Cup Team

| Little Black Book Verified
As Canada's men's national soccer team continues its historic run into the Round of 16, Maple Leaf Foods has stepped up to the grill to back Canada's favourite underdogs. As a real-time tribute to Canada’s explosive underdog pride, the company partnered with Sid Lee to temporarily rename its iconic 16-pack of Top Dogs to Maple Leaf Under Dogs, a nod to Canada's first-ever Round of 16 appearance.
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Trü Frü Celebrates the Joy of Expectations Met

| Little Black Book Verified
​Humanaut, an independent creative agency and production company, today announces the launch of its first national advertising campaign for Trü Frü, the fast-growing frozen fruit and chocolate treat brand fuelled by love-at-first-bite fan-generated content on social media. Humanaut is the first creative agency partner for Trü Frü.
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Annual Cannes Global Producers’ Dinner, in Photos

| Little Black Book Verified
On Wednesday 25th June 2026, the Global Producers' Dinner returned to Cannes for its fifth consecutive year, bringing together some of the biggest names from across the global advertising and production industry to what has become a Cannes staple. The exclusive dinner welcomed 90 senior leaders from agencies, brands, production companies for a night dedicated to making new connections and celebrating the people behind the work. "This event has become much more than just a dinner at Cannes.
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Creative Circle Awards Reveals 2026 Winners

| Little Black Book Verified
​The Creative Circle, Europe’s longest running creative awards body celebrated its 81st awards ceremony under the sun and stars at Dreamland, Margate, closing a hugely successful  UK Creative Festival. The whole of the UK creative community gathered by the sea to find out whose work would be taking home Gold and which companies would be celebrating with the top awards of the night.
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Little Black Book Journalists

Antonov, Zoe
Atkins, Olivia
Capper, Addison
Coleman, Sunna
Connery-Britten, Tess
Conway, Ben
Cooper, Matt
Loudon, Tom
McKerr, Tará
Naseer, Zara
Otley, Jake
Reeves, Alex
Rigby, Brittney
Summers, April
Swinton Gupta, Laura
Tsenzharyk, Zhenya
Won Neufeldt, Jordan