Olivia Atkins on Muck Rack

Olivia Atkins

Verified
London
As seen in: Little Black Book, Yahoo Entertainment, Business Insider, Variety, SFGate, VICE, Flipboard, The Drum, Connecticut Post, It's Nice That, Creative Boom and
Freelance writer & part time ComDev MA student. Currently @creativesalon_ @creativeboom. Bylines @VICEUK @businessinsider @sohohousegroup @itsnicethat @variety.
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Olivia

Contact Olivia, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

Adapt or die? When total brand overhauls work, and when they don’t

|
By Harry Bennett Verified, Olivia Atkins Verified
| It's Nice That Verified
When heritage brands overhaul their identities, the backlash can be brutal – but should brands care? And is it just part of brand survival? We look into whether total brand resets can work at a time where everything is everywhere all at once. Frontify is one of the world’s leading brand-building platforms. By combining a user-friendly DAM with customisable brand portals, Frontify enables creatives and marketers to design, organise, and collaborate. A lot of design looks the same at the moment.
Open in Who Shared Issue with article?

The case for consistency: staying relevant in a novelty-obsessed world

|
By Olivia Atkins Verified
| It's Nice That Verified
There are certain legacy brands that prove you don’t have to constantly change to keep consumers’ attention. We find out how they build loyalty and familiarity without becoming staid. Frontify is one of the world’s leading brand-building platforms. By combining a user-friendly DAM with customisable brand portals, Frontify enables creatives and marketers to design, organise, and collaborate. What does consistency mean in brand culture today?
Open in Who Shared Issue with article?

QLS advocates for thorough evaluation – Proctor

|
By Natalie Gauld, Olivia Atkins Verified, Binari De Saram
| Proctor
The Making Queensland Safer (Adult Crime, Adult Time) Amendment Bill 2025 was introduced into the Queensland Parliament on 1 April 2025. The Bill has been referred to the Justice, Integrity and Community Safety Committee for inquiry with closing date for submissions to be confirmed. Queensland Law Society will participate in the Parliamentary Committee legislative review process to ensure that the proposed laws have no unintended consequences.
Open in Who Shared Issue with article?
See all 368 licensed articles (596 Total)
 •  Privacy  •  Terms  •  Security and Legal  •   •   •   • 

© 2026 Muck Rack

SOC 2® Certified