Tará McKerr on Muck Rack

Tará McKerr

Verified
London
As seen in: Little Black Book, Impakter
Covers:  Brand; Marketing; Trends; Industry Hires, Wins, & Business; M&A; Strategy; Culture; Commerce; Sustainability; Advertising

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Tará McKerr’s Journalist Portfolio

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SYLVAIN After Alain - Notes on Grief, Growth, and Leadership | LBBOnline

SYLVAIN After Alain - Notes on Grief, Growth, and Leadership | LBBOnline

Little Black Book, The strategy and design company's CEO takes the temperature after two years leading the co…

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Mother NY Is Training Dudes to Carry Strollers up Subway Stairs This Mother's Day | LBBOnline

Mother NY Is Training Dudes to Carry Strollers up Subway Stairs This Mother's Day | LBBOnline

Little Black Book, The agency's tongue-in-cheek 'M.A.M.A. Training' class addresses the all-too-familiar stru…

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Gerber Breaks down Reactive Marketing That Doesn't Feel out of Touch | LBBOnline

Gerber Breaks down Reactive Marketing That Doesn't Feel out of Touch | LBBOnline

Little Black Book, Gerber's Luisa Chil discusses how the Nestlé brand identified a viral parenting moment tha…

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SKITTLES Gets Uncomfortably Soft with Kangarooman, Jellyfish Massages and Real-World Puppetry | L...

SKITTLES Gets Uncomfortably Soft with Kangarooman, Jellyfish Massages and Real-World Puppetry | L...

Little Black Book, Proudly practical, the three films conceived by TBWA\Chiat\Day, produced by Epoch, and dir…

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GODIVA Chocolatier Marks Centenary with Animation Voiced by Leighton Meester | LBBOnline

GODIVA Chocolatier Marks Centenary with Animation Voiced by Leighton Meester | LBBOnline

Little Black Book, The multinational pladis-owned chocolatier is ringing in its anniversary with a film voice…

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Yahoo Wants to Make the Internet Less Annoying | LBBOnline

Yahoo Wants to Make the Internet Less Annoying | LBBOnline

Little Black Book, As Yahoo refreshes its brand for a new generation, head of creative Emmy Morton tells LBB'…

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Articles

OXGAV, The World’s First Ever Conservation Venture Capital Studio

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By Tará McKerr Verified
| Impakter Verified
OXGAV, The World’s First Ever Conservation Venture Capital Studio Oxford University, in collaboration with Global Accelerated Ventures (GAV) and the research commercialization arm of the university, Oxford University Innovation, are forming the Oxford GAV Conservation Venture Studio (OXGAV). OXGAV was designed with a very specific purpose: to vigorously help launch technological innovations that can combat the world’s most urgent environmental dilemmas.
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Japan’s Climate Finance Is Not as Green as It Seems

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By Tará McKerr Verified
| Impakter Verified
Japan’s Climate Finance Is Not as Green as It Seems This article, part of our Green Finance Series, is a report about Japan and the country’s climate finance. Moody’s Investors Services have investigated 18 industries to establish their level of vulnerability to risk, in terms of how climate change impacts a companies ability to repay debt.
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There's Work to Do & Here's the Roadmap

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By Tará McKerr Verified
| Impakter Verified
There’s Work to Do & Here’s the Roadmap – The UK’s Energy White Paper Only one month after Rishi Sunak’s announcement of the UK’s first-ever Green Gilt, have the Department for Business, Energy and Industrial Strategy (BEIS) published a highly-anticipated Energy White Paper. For those of us not versed in the inner-workings of parliamentary activity; the prospect of a ‘White Paper’ may be lost upon us.
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Interview

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What was your first job as a journalist?

Ravi Menon, managing director of the Monetary Authority of Singapore, announcing the launch of Singapore’s first Green Finance Centre.

Have you ever used a typewriter?

Yes, I own one! Birthday present of the century.

How is social media changing news?

Facts aren't checked.
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