Mintel

Skin protection is no longer just about defence. Consumers’ skin needs are evolving beyond defence from UV, blue light, extreme weather and pollution. They want proactive strengthening, not reactive repair. The very language of protection is evolving. In its place, consumers are embracing barrier health and skin resilience as the new markers of protected skin. For brands, this marks a shift in what protection products need to deliver – and where the next opportunity lies.

Share: Copied to clipboard ミンテルは、アジア最大級の包装業界向け展示会・カンファレンス「TOKYO PACK 2026（東京国際包装展）」にて講演を行います。グローバル消費者調査と最新パッケージトレンドをもとに、Attention（注目）・Trust（信頼）・Engagement（参加）の観点から、パッケージがどのようにビジネス成長を支えるのかを解説します。 近年、消費者が商品を選ぶ基準は大きく変化しています。パッケージは単なる「容器」ではなく、ブランド価値を伝え、信頼を構築し、消費者との継続的な関係を生み出す重要な接点となっています。 本セッションでは、ミンテルのグローバル消費者調査、ミンテル新商品データベース（Mintel GNPD）、そして最新のパッケージトレンド予測をもとに、これからのパッケージに求められる役割と、2030年に向けたビジネス成長の機会についてご紹介します。リフィルソリューション、コネクテッドパッケージ、ブランドコラボレーションなど最新事例も交えながら、企業が今から取り組むべきポイントを解説します。 日時...

ミンテルブースで体験できること 世界86市場の新商品データと消費者インサイトを活用し、次のヒット商品開発につながる成長機会を発見しませんか。 ミンテルブースでは、AI搭載の新商品分析ツール「GNPD Deep Research」を実際に体験いただけます。会話形式で質問するだけで、世界の新商品トレンドや注目成分、機能性訴求、競合動向を短時間で分析し、商品開発や市場探索のヒントを得ることができます。 健康・ウェルネス領域で注目される成分・素材の最新動向 世界で広がる機能性食品・ニュートリション市場の変化 日本の消費者ニーズと今後の成長領域 商品コンセプト開発やイノベーション機会 次世代ウェルネス食品：機能性素材・成分・ニュートリションの最新トレンド 〜グローバルトレンドから見る日本における今後のビジネスチャンス〜 日時：10月14日（水）12：00-12：50 会場：PE会場...

7 minutes read Published: August 25, 2026 Share: Copied to clipboard The longevity conversation is dominated by supplements, wearables and breakthrough science. Yet this focus may be causing brands to overlook some of the largest opportunities for growth hiding in far more familiar categories. As consumers increasingly define longevity through maintaining daily function and quality of life, categories once considered peripheral to healthy aging are gaining new relevance.

We’re excited to be attending ESOMAR Congress 2026 in Valencia, bringing together the global insights and analytics community to explore the future of consumer intelligence, innovation and decision-making. 📅 Day 2 🕒 12:40-12:55 📍 Discovery Stage Join Vito Francone (Kraft Heinz) and Karen Dowse (Mintel) as they discuss how leading organisations are rethinking innovation in an increasingly complex world.

Beauty consumers are paying closer attention to product efficacy, ingredient quality and scientific credibility. At the same time, brands face increasing pressure to navigate regulatory changes, evolving consumer expectations and growing competition. Understanding which ingredients are gaining traction, and why, can help brands identify the next wave of innovation opportunities before they become mainstream.

Asia Food and Drink September 16th, 2026 , Indonesia Mintel at Fi Asia Indonesia 2026 In this forward‑looking speech, Mintel Associate Principal Heng Hong Tan explores the emerging trends set to shape the future of non‑alcoholic drinks in Southeast Asia — from functional benefits and protein‑led innovation to culturally rooted wellness and multisensory experiences.

SPF defined skin protection for decades. But consumer demand has moved on. Pollution, blue light, unstable weather and environmental damage are reshaping what consumers expect from their skincare. It’s driving demand for products that support barrier health, microbiome support and resilience from within. How are consumer needs evolving? How is the category reacting? And where should innovation be focused right now?

Private label is entering a new era. Overview As consumers look for both value and quality, private label food and drink products are evolving beyond their traditional role as budget alternatives. Retailers are increasingly using innovation, seasonal relevance and collaboration to create products that stand out and build stronger consumer connections.

Biohacking has shifted from a fringe experiment to an everyday habit. It’s DIY biology, a way for consumers to optimise and extend life. Cold plunges. Fasting. Functional ingredients. Wearables tracking every heartbeat. And now sleep – the newest frontier for biohackers chasing an edge.