Mintel

Outlined by Mintel and the New Heartland Group, the Visibility Gap™ describes the disconnect between what brands can easily measure and what truly drives growth. If your consumer insights are led mainly by visible engagement, who are you missing, and what opportunities could you be leaving behind? Who is America’s Missed Majority, and why does it matter for growth?

The global skincare market has surpassed $100 billion, and the forces driving that growth are shifting. In this article, we examine three developments reshaping the category and what they mean for brands. From the rise of clinic-inspired actives moving from aesthetics into everyday formulations, to the emergence of delivery systems as a primary driver of efficacy and premiumisation, and the growing influence of longevity science on how consumers and brands think about skin health.

Yet as the world becomes more connected, content becomes more generic and automation moves into more areas of daily life, one thing is gaining renewed value: authentic human connection. In a time of constant disruption, it is regaining its value as a powerful currency for consumers, communities and brands. For brands, agencies and professional services firms, this shift opens up new growth opportunities.

Spotlight ... Events Mintel at Cosmetics Ingredients Expo 2026 Mintel at Cosmetics Ingredients Expo 2026 Share: Copied to clipboard Mintel is pleased to exhibit at the Cosmetics Ingredients Expo 2026, taking place 7–8 August 2026 at Chennai Trade Centre. Visit the Mintel team at our booth to explore the latest consumer insights, product innovation trends, and how we help businesses stay ahead of emerging shifts. Booth details will be announced soon.

Will a protein soda be the next Olipop or Poppi? The next billion-dollar soda? The emergence of prebiotic drinks like Poppi and Olipop transformed the soda space. But what’s next? In this report, we use Mintel’s NEW Demand & Supply methodology to uncover the next big opportunity in carbonated soft drinks (CSDs). We’ve combined Mintel’s product launch data with Black Swan’s demand signals to pinpoint the emerging whitespaces in the drinks category. Protein in drinks is not a new idea.

Mintel is excited to exhibit at The Market Research Event, taking place October 5-7, 2026 at The Colorado Convention Center! Visit the Mintel team at our booth during the event! Stop by to meet our experts, explore the latest consumer insights, and learn how we’re helping businesses stay ahead of emerging trends. Booth location details will be announced soon. Monday, October 5, 2026 7:30 AM – 6:15 PM Tuesday, October 6, 2026 7:30 AM – 10:00 PM Wednesday, October 7, 2026 8:30 AM – 4:40 PM

Meet the Speakers Nik Pearmine Chief Strategy Officer, Black Swan Data (Part of Mintel) Nik works with leading global CPG brands to identify emerging consumer trends through social data and predictive analytics. He specialises in helping organisations transform consumer conversations into innovation, growth and commercial advantage. Joseph Aphinyanaphongs Consumer Insights & Foresight Director, Mars Pet Nutrition Joseph leads consumer insights and foresight at Mars Pet Nutrition.

Join Mintel at Quirk’s New York 2026 Mintel is excited to exhibit at The Quirk’s Event, taking place July 29–30 in New York City! Visit us at Booth 523 to discover how Mintel helps brands make smarter business decisions through industry-leading consumer, market, product, and competitive intelligence. Connect with our team, explore the latest consumer trends, and learn why organizations around the world trust Mintel as a leading source of market research and insights.

Social media fads like “girl dinner” snack plates, freeze-dried candy, and Dubai chocolate have helped to move multisensory snack and confectionery experiences into the mainstream. These viral product sensations elevate the consumption experience beyond taste with captivating color, unexpected texture, and/or tantalizing aroma.

A new report by Black Swan Data Inside Beauty & Personal Care’s biggest emerging shifts From skin longevity and GLP-1 aftereffects to sensory wellness and metabolic beauty, consumer expectations in Beauty & Personal Care are evolving fast. In this report from Black Swan Data, our social intelligence capability, we explore FIVE emerging demand signals reshaping the future of the category – and the opportunities brands should be watching now. Beauty is no longer just about aesthetics.