The iPhone X has received substantial attention for its $999 price tag, but competing phones are hardly cheap in comparison. The iPhone 8 Plus with 256 GB is $949, the Samsung Note 8 starts at $929 and tops the $1K mark when 128 GB or 256 GB versions are selected, and the 128 GB Google Pixel 2 XL runs just shy of $1K at $949. Mobile phone manufacturers pushing the envelope on price point are not being impractical.