Vivienne Rudd

Vivienne is the Director of Innovation & Insight for Mintel's BPC team, creating and delivering trend presentations and focused insights to clients around the world. January 06th, 2020January 06th, 2020 Back in 2016, Mintel identified an opportunity for Beauty brands to help consumers get the most out of their fitness routines, with products that help them before, during and after exercise.

Vivienne is the Director of Innovation & Insight for Mintel's BPC team, creating and delivering trend presentations and focused insights to clients around the world. January 22nd, 2019January 22nd, 2019 Since we unveiled the Active Beauty Trend at the end of 2016, it has gone from strength to strength. On your marks In mid-2015, an intriguing story came out of Japan. Women had taken up running in great numbers and wanted to look their best for mid-race selfies.

Mintel has identified “Water – the new luxury” as one of four key trends set to impact the global beauty and personal care industry over the next decade. As new sources of water are emerging, beauty brands can enrich their formulations with various fruit, vegetable and herb waters that offer an element of distinctiveness and reassurance, promising extra benefits and a layer of glamour.