NOW BAM

Bed Bath & Beyond is buying a real estate brokerage. Today, Fathom Holdings announced it has signed a definitive merger agreement with Bed Bath & Beyond in an all-stock deal with an equity value of about $53.8 million. The deal is part of Bed Bath & Beyond’s “Everything Home” strategy, building toward what the combined company is calling the nation’s first end-to-end homeownership platform. Here’s how the deal happened and what it means for Fathom agents and the industry.

You’re pitching a seller and they say, “We love you. Just give us a month to declutter. Let’s get the house ready.” And most agents say, “Sounds good. Call me when you’re ready.” One month turns into three, and they list after the best window of the year is gone. Today, I’m giving you the exact scripting framework my team uses to get sellers off the fence without ever feeling pushy.

On today’s Knowledge Brokers Podcast,Byron Lazine and Lisa Chinatti broke down mortgage rates rising for the fifth straight week and the latest jobs report shaping short-term rate expectations. They also covered Cotality’s data showing $11 trillion in tappable home equity and the growing “house rich, cash poor” dynamic. Next, they explored the rapid rollout of AI-powered home search tools from Realtor.com and Zillow, and what it means for agent branding and relevance in an AI-driven market.

Today, eXp Realty announced the implementation of new disclosure standards and a “Consumer Choice” form. These new initiatives are designed to provide greater transparency around referral fees and ancillary service providers in real estate transactions. The changes will take effect on December 1, 2025. Leo Pareja, CEO of eXp Realty, explained the company’s decision to act now: “The real estate landscape is evolving rapidly.

Bored at your open house? Not hosting one at all? Already checked out for the holidays? Here are five things to do that will improve your business, marketing, and overall life. ​ 1. Stop posting real estate content that nobody shares. Make these three changes to your content and your shares will skyrocket. ​WATCH THIS​ ​ 2. Want to find out how today’s homebuyers choose their real estate agent? ​READ THIS​ ​ 3. Sick of posting Reels all the time? Carousels can work even better.

“I have an unpopular opinion about how you should dress as a real estate agent…” Yes, you read that right. She used the sh-word. And agents have responded in force, flooding the comments with their take on Shannon Gillette’s opinion. Some love it. Some are downright salty and ready to fight her on it. Why? Because framing agent attire as a “should” is a guaranteed trigger. So, whether you agree with Shannon’s opinion or not, you’ve gotta admit this strategy WORKS.

Thanksgiving is next week, which means Black Friday is right around the corner, and deals are about to hit the shelves. If you’re looking to buy something that will actually help you grow your business in 2026, here are five things worth checking out. 1. Ray-Ban Meta Glasses (Gen 1, Gen 2, or the Displays) If you’ve watched any of my videos this year, you already know how much I love the Ray-Ban Meta Glasses. And it’s not just for content.

I’m going to tell you something you already know. It’s obvious, but it’s worth repeating because I don’t even do it myself. If you respond to people who comment on your posts, you will get more engagement. In fact, according to Buffer and Social Media Today, replying to comments has a massive impact on how your content performs.

Buyers are signaling something loud and clear. They want more control over how and when they tour homes, and the latest numbers show that demand for self-guided access has officially moved into the mainstream. According to Zillow’s Consumer Housing Trends Report for 2025, a growing share of buyers are ready to unlock doors with their phones, schedule showings digitally, and move through properties on their own time.

Everyone SAYS local content is working well on Instagram… And we even have some incredible people teaching you the playbook to start creating your own (cough, cough, Alyssa Curnutt!). But the reality is, those local videos often take quite a while and a bit of finesse to create. This hack is something I love to use for amazing local content that you never even have to film! Here’s how you’re gonna do it: Introducing: Instagram’s ‘Remix’ feature.