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Sarah Lentz on Muck Rack

Sarah Lentz

Minneapolis-St.Paul, Minnesota
As seen in: NOW BAM, MSN, Wiley Online Library, NBC News, MDPI, Mary Ann Liebert, Inc., NewsBreak, Pharmacy Times, hsozkult.de, KCTY-AM (Wayne, NE), The Wayne Stater and
Mom of four, writer for @nowbammedia, published author, #autistic nerd, explorer, and aspiring people person.
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Articles

Realtor.com Launches AI Home Search, Rates Continue To Climb, & Trapped Home Equity

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By Sarah Lentz
| NOW BAM
On today’s Knowledge Brokers Podcast,Byron Lazine and Lisa Chinatti broke down mortgage rates rising for the fifth straight week and the latest jobs report shaping short-term rate expectations. They also covered Cotality’s data showing $11 trillion in tappable home equity and the growing “house rich, cash poor” dynamic. Next, they explored the rapid rollout of AI-powered home search tools from Realtor.com and Zillow, and what it means for agent branding and relevance in an AI-driven market.
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Why This ‘Unpopular Opinion’ Reel is Marketing Gold

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By Sarah Lentz
| NOW BAM
“I have an unpopular opinion about how you should dress as a real estate agent…” Yes, you read that right. She used the sh-word. And agents have responded in force, flooding the comments with their take on Shannon Gillette’s opinion. Some love it. Some are downright salty and ready to fight her on it. Why? Because framing agent attire as a “should” is a guaranteed trigger. So, whether you agree with Shannon’s opinion or not, you’ve gotta admit this strategy WORKS.
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65% of Buyers Want to Tour Homes on Their Own Time

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By Sarah Lentz
| NOW BAM
Buyers are signaling something loud and clear. They want more control over how and when they tour homes, and the latest numbers show that demand for self-guided access has officially moved into the mainstream. According to Zillow’s Consumer Housing Trends Report for 2025, a growing share of buyers are ready to unlock doors with their phones, schedule showings digitally, and move through properties on their own time.
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