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Byron Lazine on Muck Rack

Byron Lazine

Naples
As seen in: 5AM Call, The Real Word, Apple Podcasts, iVoox Podcast and Radio, Inman News, WSNN-TV (Sarasota, FL), Longview News-Journal, The Tom Ferry Podcast Experience, iCrowdNewswire, NOW BAM
Real Estate Scripting: What your broker isn’t teaching you | The Most Honest Voice in Real Estate: Founder @nowbam | $1.5B+ Sold | Join BAMx ⬇️
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Articles

The Simple Script That Keeps Sellers From Missing Peak Listing Season

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By Byron Lazine
| NOW BAM
You’re pitching a seller and they say, “We love you. Just give us a month to declutter. Let’s get the house ready.” And most agents say, “Sounds good. Call me when you’re ready.” One month turns into three, and they list after the best window of the year is gone. Today, I’m giving you the exact scripting framework my team uses to get sellers off the fence without ever feeling pushy.
Open in Who Shared Issue with article?
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By Byron Lazine
| NOW BAM
Every year, buyers tell themselves the same story. They think they should wait. They think something magical will happen in the market that gives them a perfect moment. After leading the top team in Connecticut and watching more than a billion dollars in sales play out across every type of market, I can tell you this with confidence: waiting almost always costs buyers more. There’s one pattern in real estate that has repeated for 25 of the last 26 years.
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The One Question That Cuts Through Seller Hesitation

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By Byron Lazine
| NOW BAM
Every agent knows the feeling. You’ve nailed the listing presentation. The rapport is there. The data is solid. The strategy makes sense. But when it’s time for the signature, the seller hesitates. They say they need to “think about it.” For most agents, that’s the end of the conversation. They thank the seller, leave the house, and start wondering where it went wrong. But hesitation isn’t the problem; it’s a signal.
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