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Steve Barnes on Muck Rack

Steve Barnes

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Brooklyn
As seen in: O'Dwyer's PR News, The New York Times, Daily Mail, HuffPost, Reuters, Sydney Morning Herald, The Conversation, U.S. News and World Report, Phys.org, The Irish Times, St. Louis Post-Dispatch and
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Articles

Accounts in Transit: TURNER Books Overseas Adventure Travel

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By Steve Barnes Verified
| O'Dwyer's PR News Verified
TURNER comes on board as the first PR agency of record for Overseas Adventure Travel, a Boston-based tour operator specializing in small-group land and small-ship adventures for travelers 50 and older. The agency will lead strategic communications for O.A.T., building awareness of the family-owned brand in the U.S. market and sharing its story with travelers 50 and older. O.A.T. was founded in 1978 by educator Judi Wineland, the first U.S. tour operator to offer tented safaris in Tanzania.
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Values Alignment is Key in Selecting Influencers

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By Steve Barnes Verified
| O'Dwyer's PR News Verified
Communicators looking to form successful partnerships with influencers need to look less at follower counts and more on finding influencers who align with a brands values and target audience, according to a new study from social intelligence platform Sprout Social. This is becoming a bigger concern as influencer budgets continue to grow.
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PR Firm News: Ripley Lands Silver TITAN Award

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By Steve Barnes Verified
| O'Dwyer's PR News Verified
Ripley PRis named a silver winner in the TITAN American Business Awards Outstanding PR Campaign category. The award recognizes RIpley for its work with Reins, a startup offering alternative equity solutions. Reins CEO and co-founder Chris Buttehnam cited Ripleys deep understanding of the unique perspectives in skilled trades.
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