Bill Daddi, president of intergrated communications and marketing agency DBC, sees entry-level employees not as something to be cut and replaced with AI, but rather as key components of an ad agency's success. A study his agency conducted with the 4As warns that ad agencies looking to AI as a replacement for junior staffers might be inadvertently eroding the apprenticeship model that historically has served them well, leading to a "hollowed-out" middle management layer.