Printing Impressions

In this episode of Printing's Alive, Warren Werbitt and Mike Philie dive into the intricacies of the print industry, exploring why printing company owners seek Mike's expertise. They discuss the importance of organizational structure, influenced by Mike's sports background, and his unique consulting approach. The conversation highlights challenges owners face, especially when preparing a business for sale, and the significance of processes and procedures.

In this episode of Printing's Alive, Warren Werbitt and Mike Philie dive into the intricacies of the print industry, exploring why printing company owners seek Mike's expertise. They discuss the importance of organizational structure, influenced by Mike's sports background, and his unique consulting approach. The conversation highlights challenges owners face, especially when preparing a business for sale, and the significance of processes and procedures.

Jessica Tillery's path to founding All Quality Graphics, a PRINTING United Alliance member, wasn't linear — it was a wildly unexpected detour that turned into a calling. She spent a decade in sports medicine and corporate wellness, most recently as a wellness director at a major pharmaceutical company, before a move to Sacramento and a chance encounter with the screen print industry changed everything.

Watch this week's Short Attention Span Sales Tip here. Good morning! Let me start this fourth (in a series of five) August sales tip with a slap across your face: No one cares about your products. Print? Signage? Packaging? Promo? Branded Apparel? Labels? Do you really think anyone is losing sleep over your need to sell more? No? Then why talk about print, signage, promo, etc. in your sales pitch? Talk about what they care about: Their needs. Their challenges…and how you can help.

These new mailers are designed to help businesses and marketers automatically follow up with prospects based on activity (or inactivity) triggered from within their Customer Relationship Management software (CRM) or marketing automation platform. Stated simply: PostcardMania's SmartTouch mailers turn CRM activity into a physical touchpoint at key moments without ongoing manual effort.

FUJIFILM North America Corporation, Business Innovation Division, today announced it will display the company’s latest portfolio of digital print and business-development solutions at PRINTING United Expo 2026, taking place September 23–25, 2026, at the Las Vegas Convention Center.

The word sustainability can get thrown around a lot in the printing industry. Usually, it's alongside images of leaves, recycling arrows, and vague “eco-friendly” promises. During Sara Osorio's session, "Rethinking Sustainability in Wide-Format Printing" at this year's Wide-format Summit, the manager of EHS & Sustainability for PRINTING United Alliance made her message clear: Sustainability is no longer a marketing add-on or a niche concern.

On this episode, Denise Gustavson penned the article "PRINTING United Expo: Where Policy, Safety, and Sustainability Meet the Pressroom." If you haven't registered for PRINTING United Expo (Las Vegas, Sept. 23-25), click here. Paul Bobnak spoke with Scott Harvey, senior VP, direct marketing at Quad, about the company's new full-service direct marketing agency: Direct. We have five direct mail objections and how to answer them. Lisa Cross shares key takeaways from the print buyers survey.

PRINTING United Expo is almost here - the industry will converge in Las Vegas on Sept. 23-25 for what is shaping up to be a pretty amazing event. And there is absolutely a lot to discover for the mailing and postal community! Both Paul Bobnak and Toni McQuilken will be there, and they share some of the things they're looking forward to. Make sure to register today, and come find Toni and Paul on the floor to say hello!

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” I thought about that quote from former HubSpot executive Joe Chernov recently and how it can be applied to direct marketing. The distinction that it makes gets at something that can sometimes get lost in all the talk in mail about messaging, positioning, and creative. Who is the mail really about? For a company selling a product or service, the temptation is to make the mailpiece about the company.