Sabine Lenz on Muck Rack

Sabine Lenz

San Francisco
As seen in: Printing Impressions, LinkedIn, PRINT, WhatTheyThink, Promo Marketing, Print+Promo, Packaging Impressions
Graphic designer on a mission to make this world a better place through great design. I created PaperSpecs for designers who are passionate about paper & print.
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Articles

Why Embellishment Technology Struggles to Gain Traction-and What’s Really Getting in the Way

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By Sabine Lenz
| WhatTheyThink Verified
By Sabine Lenz, PaperSpecs Everyone in print wants the same thing: more meaningful work, more demand, and continued relevance in a changing market. Designers want it, too. They want to create more stunning, tactile, memorable pieces—work that stands out and delivers real impact. What often gets misread as resistance or disinterest is something else entirely. When you spend time listening to designers—really listening—you hear a different story. The interest is there. The appetite is there.
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Top 3 Print Design Trends for Building Instant Brand Memorability

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By Sabine Lenz
| Creative Pro
In today’s digital landscape, nothing elevates a brand above the 24/7 noise of text messages, social posts and email as effectively as print. Take direct mail, which instantly captures attention. According to a recent survey, 63% of Generation Z and 62% of Millennials reported feeling excited about receiving it, while 71% of Baby Boomers said they prefer receiving printed mail over email, in part because it feels more personal to them.
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PaperSpecs Presents: Grateful Dead Playing Cards Tuck Box

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By Sabine Lenz
| Packaging Impressions Verified
From dancing bears to flower-wreathed skulls, few bands are as well known for their intricate artwork and trippy color palettes as ‘60s psychedelic legends The Grateful Dead. So when playing card powerhouse @whatistheory11 wanted to release a deck in honor of the group, color and intricacy were bound to play a big role in their packaging. What artist Joshua Noom (http://www.joshuanoom.com/ ) came up with is bound to impress Deadheads the world over.
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