BowlingShoes, biz, adp, 6 of 9 - Bowling balls are seen on Thursday, March 8, 2018 at Bowlero in Wauwatosa. The humble bowling shoe is getting a makeover. In a national design contest, called ÒBebowled,Ó bowlers are being asked to come up with a fresh, contemporary look for their shoes. The five finalists will have their footwear shown off in a Times Square runway show. The winner, to be chosen by a celebrity fashion judge, will have their design replicated at bowling alleys across the country.