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Nicole Schuman on Muck Rack

Nicole Schuman

Verified
Alexandria, Washington, D.C.
As seen in: Access Intelligence, PR News, Medium, Aol, ThoughtCo, Birmingham Business Journal, Thrillist, Muck Rack Blog, The Dodo, Chief Marketer, PopMatters, Buffalo Spree and
Covers:  Media, sports marketing and branding, communications, public relations, social media, business, television, food
OFFICIAL ✏ Managing Editor @PRNEWS Tips: nschuman@prnewsonline.com #billsmafia #stbona #shepersisted

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Nicole Schuman’s Biography

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Day job: Media reporter specializing in social media, public relations, branding, publishers, news media, communications.
Sometimes work: Freelance writer for travel, trends, culture. Social media management (12 years exp.).

Nicole Schuman’s Journalist Portfolio

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COVID Vaccine Images Provide Hope After a Year of Pain

COVID Vaccine Images Provide Hope After a Year of Pain

Video and images flooded social media this morning after several states launched emergency use of the COVID-1…

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Fast-Food Provides End-of-Year Messaging Trendsetters

Fast-Food Provides End-of-Year Messaging Trendsetters

It's the last month of 2020, but that's not slowing big-time fast-food marketing campaigns. If anything, it m…

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Sherwin-Williams Paints Itself into a Social Media Crisis Corner

Sherwin-Williams Paints Itself into a Social Media Crisis Corner

Sherwin-Willians seems to have missed out on a primary opportunity to not only utilize clever content, but pr…

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Checking in on DEI: The Work Is Just Beginning

Checking in on DEI: The Work Is Just Beginning

A call for diversity, equity and inclusion (DEI) reached a fever pitch this summer, as activists took to the …

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Opening a Skyscraper During a Pandemic: One Vanderbilt

Opening a Skyscraper During a Pandemic: One Vanderbilt

New York City became a national epicenter of COVID-19 cases in April 2020. The government closed non-essentia…

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Does Shark Week Provide Good or Bad PR for Sharks?

Does Shark Week Provide Good or Bad PR for Sharks?

Next to the Super Bowl, Shark Week stands as one of the highly-anticipated American-made events. As essential…

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Articles

PR Roundup: Threads Finds Its People, World Cup Builds a New U.S. Fanbase, and Local News Decline Reshapes CSR

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By Nicole Schuman Verified
| PR News Verified
This week's roundup covers what Threads' third birthday tells us about the platform's evolving identity and brand opportunity, what record World Cup viewership means for the future of soccer—and brand investment—in America and new research on how the disappearance of local newspapers is quietly changing how companies approach corporate social responsibility.
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PR Roundup: Apple’s Price Hike Playbook, Social Owns the Crisis Moment, and Starbucks Embraces Employee Storytelling

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By Nicole Schuman Verified
| PR News Verified
This week's roundup looks at three stories with a common thread: how brands communicate when the stakes are high. Apple offers a real-time lesson in getting ahead of bad news, new Sprout Social data confirms that social media is now the front line of crisis response, and Starbucks shows what it looks like to turn employee authenticity into a genuine content strategy. What happened: Apple announced price increases this week across its MacBook and iPad, citing an AI-driven memory shortage.
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Five Questions With Kevin Wong: How The Trevor Project Is Keeping Its Mission Visible When Corporate Pride Support Is Uncertain

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By Nicole Schuman Verified
| PR News Verified
In our "Five Questions With..." video series, communications leaders and PR experts share insights on strategy, leadership and life beyond the office. Our guest is Kevin Wong, Chief Communications Officer at The Trevor Project, a suicide prevention and crisis intervention organization for LGBTQ+ young people.
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Awards

Best of Buffalo-Buffalo Spree Magazine

2011 - Best Tweeter

Best Twitter account in the WNY area.

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