Sacramento Observer
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The Sacramento Observer is an African American-owned weekly newspaper in Sacramento, California, U.S. It serves the African-American community throughout the Sacramento Metropolitan Area. There are an estimated 144,000 African Americans living in Sacramento, according to the 2005 American Community Survey published by the Census. The newspaper has a paid subscription base of 50,000. It is distributed every Thursday. It is owned and operated by The Observer Media Group, which also publishes SacObserver.com, its online news site. Source
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Media Outlet details
| Scope | Local, African-American/Black |
|---|---|
| Language | English |
| Country | United States of America |
| Media Market | Sacramento-Stockton-Modesto |
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Comscore UVM |
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| Frequency | Weekly |
| Days Published | Thu |
Recent Articles
Search ArticlesDemonstrators Protest Potential Cuts To LifeLine Phone Program
Demonstrators gathered March 19 outside the secretary of state’s office to urge state regulators not to scale back California’s LifeLine program, which provides free or low-cost phones to low-income residents. The protest unfolded as state leaders and guests arrived for the California Hall of Fame ceremony, creating a stark contrast between celebration inside and calls for basic resources outside.
7 Key Questions to Ask a Financial Advisor Before You Hire Them
Choosing a financial advisor is a big decision, especially if you’re new to investing. You have to trust an individual or firm to help you manage your money. So, how do you know if you’re working with the right person? Figuring out your financial goals is an excellent first step. Are you investing for retirement? Do you have a short-term savings goal? Are you setting up a college fund? Or do you need help creating a solid financial plan?
Judge Bars ‘Doctor’ From Ballot For Sacramento Public Health Candidate Flojaune Cofer
A Sacramento Superior Court judge ruled Friday that Flojaune Cofer cannot use the word “doctor” on the county election ballot even when immediately followed by the qualifier “public health.” Cofer, a candidate for Sacramento County Supervisor of District 1, had sought to appear before voters with the designation “Doctor, Public Health.” The lawsuit was brought by resident Richard Dwyer against the Sacramento County Office of Registrar on Monday, March 23, alleging that the designation...
Housing report highlights increase in Sacramento housing production
City staff recently presented the Housing Element Annual Progress Report to the City Council, showing housing production in Sacramento increased by more than 14% over the past year. The report is state-mandated and details progress toward the City’s 2021-2029 Housing Element goals. The Housing Element is the City’s eight-year housing strategy.
Getting into a UC or Cal State requires these classes. Almost half of students don’t take them
Teacher Catherine Borek with her senior students at Dominguez High School in Compton on March 20, 2026. Dominguez has among the state’s highest share of students passing the necessary classes for public university admissions. Photo by Ariana Drehsler for CalMatters High school seniors across California are anxiously awaiting word on their public university acceptances. But thousands of other soon-to-be graduates are virtually locked out. A key reason? Nearly half haven’t taken the required classes.
Author Jordan Ligons-Robinson Shares ‘Queens Court’ In Homecoming Visit
March 20 typically signals the first day of spring, but this year it also brought Sacramento native Jordan Ligons-Robinson home to promote her first book, “Queens Court,” at Underground Books. “I was so excited for this event because it was such a homecoming for me,” Ligons-Robinson said. “I knew my high school basketball coach was coming, my AP English teachers, even my kindergarten teacher.” The evening met all of her expectations.
The Miseducation of ‘Clock It’
This post was originally published on Defender Network (WIB) – If you spend any time on social media, you have likely heard someone say “clock it” while tapping their fingers together. The phrase has become shorthand for approval, emphasis, or even playful shade. But inside Black and Latinx LGBTQ+ communities’ ballroom culture, “clock it” carries a far more layered meaning, one rooted in survival, code-switching, and community.
Sac Unified Deficit Estimate More Than Doubles; District Seeks Outside Help
Sacramento Unified School District’s financial struggles just got a lot worse – the district, which serves over 42,000 students, now faces a deficit of $108 million and insolvency if it isn’t solved. In September, when the district discovered it was at least $43 million in the red, it began instituting layoffs and cutbacks. But at last week’s school board meeting, the true scope of the district’s mounting deficit to $108 million was revealed and the worst is yet to come.
Weekly Outings With The OBSERVER
All listed events, and more, can be viewed online on The OBSERVER’s community events calendar at SacObserver.com. Be sure to submit your events two weeks in advance to have the chance to be featured on the list. 6-8 p.m. Wednesday, April 1, at ONTRACK Program Resources, 520 Ninth St. suite 102. This group provides a safe and honest forum for Black men to come together twice a month and discuss issues related to being a Black man in America.
Composer of iconic ‘Lion King’ chant sues comedian over ‘Circle of Life’ translation
Lebohang “Lebo M” Morake arrives for the official opening of the local production of the Lion King in Johannesburg on June 6, 2007. (AP Photo/Denis Farrell, File) (AP) – A Grammy-award winning South African composer who wrote and performed the iconic opening chant in “Circle of Life” for Disney’s “The Lion King” movies is suing a comedian for allegedly damaging his reputation by intentionally misrepresenting the song’s meaning on a podcast and in his stand-up routine.