Social Samosa
Online/Digital
Social Samosa is an Indian Social Media Knowledge Storehouse that covers every thing pertaining to the social media ecosystem in India in the form of insightful articles, how-to's, case studies, interviews & reviews. Since December 2011, Social Samosa has been helping people understand the complicated world of Social Media and how businesses can use it.
Whether you're a business owner, brand manager, agency professional or a student, we help you uncover the potential of social media through insightful articles, case studies, campaign reviews, interviews, brand strategies & more. Through this YouTube channel, Social Samosa shall be sharing insightful knowledge and information that will bring value to the Indian social media industry. Source
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| Scope | National |
|---|---|
| Language | English |
| Country | India |
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Recent Articles
Search ArticlesChatGPT’s new campaign asks students to learn, not AI-source their homework
Remember copying homework from the topper in class and hoping the teacher wouldn't notice the handwriting didn't match your usual scrawl? Every generation of students has tried some version of that trick. The tools and the topper have changed, but a teacher's ability to spot it hasn’t. This Teachers' Day, ChatGPT India built a campaign to address the copy-paste habit of the newer generation.
Hyundai Motor India ropes in para-archer Sheetal Devi as brand ambassador
Hyundai Motor India has appointed para-archer Sheetal Devi as its brand ambassador. The association will cover marketing campaigns, accessibility and inclusion initiatives, and social impact communication. Devi, 19, is the current world champion and world No. 1 para-archer and an Arjuna Award recipient. She has won a Paralympic medal, set two world records, and won three Asian Games medals. She is also the first Indian para-archer to be selected for an able-bodied national team.
EMIR, Omnicom Media MENA join forces to take GCC insights to global audiences
Emerging Markets Intelligence & Research (EMIR) and Omnicom Media MENA have announced a strategic partnership aimed at helping organisations across the GCC turn proprietary research, regional expertise and executive perspectives into thought leadership with international reach.
DataQuark launches QUARK VITALS to connect AI across marketing decisions
DataQuark, the data, AI and advanced analytics business of LS Digital, has launched QUARK VITALS, an AI suite designed to support marketing teams in making decisions across data, audiences, channels and creative. The launch comes as marketing organisations increasingly explore AI agents that can work across data, systems and workflows. However, decisions across marketing functions often remain divided between teams and processes.
Grapes Worldwide partners with Alice & Albert for global expansion of brands
Grapes Worldwide and US-based independent agency Alice & Albert Inc. have formed a Global Strategic Partner Network to support brands expanding across international markets. The partnership will focus on helping brands enter and operate across markets including India and North America, combining local market expertise with strategy, creative and execution capabilities. Alice & Albert Inc.
TBWA\Hong Kong announces Koman Ko as Managing Director
Koman Ko has been appointed Managing Director at TBWA\Hong Kong, returning to the agency where he began his advertising career. Ko first joined the agency as a graduate and is now returning to the agency in a leadership role. He said, “Coming back to lead TBWA\ feels like coming home.” In his new role, Ko is expected to work with the agency’s team across its business and client operations.
What once sat in the backend is now leading the brief
Tech advertising or traditional? Having spent over 2 decades across media platforms, agencies, and now as the founder of Braided Stories, one thing has become impossible to ignore: somewhere between the brief and the media plan, the advertising business quietly changed shape. A few years ago, the question clients asked was straight: Which agency should we hire? Today, the question is often: Which platform are you building this on? That tells you everything.
AGENCY09 announces leadership restructuring across business functions
Saheb Singh will lead Growth & Expansion, while Rakesh Gawas will head Brand & Design. Chaitali Rajadhyaksha will lead Production, overseeing planning, craft and delivery across formats. AGENCY09 has announced a series of leadership elevations across business functions as the agency marks its 13th anniversary. Speaking on the new appointments, Tushar Khakhar, founder and CEO, AGENCY09, said, “Each elevated member has helped build & strengthen AGENCY09 all these years.
The Quick Call: Kirthiga Reddy on GEO and the rise of AI-led brand discovery
In the latest episode of The Quick Call podcast, hosted by Hitesh Rajwani, CEO of Social Samosa, Kirthiga Reddy, CEO of OptimizeGEO & Verix, discussed the growing use of platforms such as ChatGPT, Perplexity and Claude for recommendations and decision-making. The conversation highlighted why brands now need to track how they appear in AI-generated answers alongside traditional search and social visibility.
OpenAI rolls out ChatGPT Images 2.5 with Sketch, image comments and shareable prompts
OpenAI has rolled out ChatGPT Images 2.5, a new image generation model that brings improvements to image quality, editing, and generation speed. The model offers more natural lighting and textures, improved preservation of subjects from reference photos, and more consistent editing across multiple turns.