Social Samosa
Online/Digital
Social Samosa is an Indian Social Media Knowledge Storehouse that covers every thing pertaining to the social media ecosystem in India in the form of insightful articles, how-to's, case studies, interviews & reviews. Since December 2011, Social Samosa has been helping people understand the complicated world of Social Media and how businesses can use it.
Whether you're a business owner, brand manager, agency professional or a student, we help you uncover the potential of social media through insightful articles, case studies, campaign reviews, interviews, brand strategies & more. Through this YouTube channel, Social Samosa shall be sharing insightful knowledge and information that will bring value to the Indian social media industry. Source
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Media Outlet details
| Scope | National |
|---|---|
| Language | English |
| Country | India |
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Recent Articles
Search ArticlesGoogle adds AI image generation, redesigned Images homepage to Search
Google has introduced two new visual search features, including a redesigned Google Images homepage and AI-powered image generation within Search. The first update introduces a new browseable homepage for Google Images featuring a dynamic gallery of images from across the web. The gallery updates in real time and is personalised based on users' interests. Images that users save to Collections will appear as tabs above the gallery, allowing them to return to topics they have previously explored.
Shreya Arora joins Ogilvy as Senior Creative Director
Shreya Arora has joined Ogilvy as Senior Creative Director in the agency's Mumbai office. She announced the appointment in a LinkedIn post, where she also shared that the move marks her return to the agency after beginning her advertising career there as a junior visualiser. In her post, Arora wrote, “Today is my second first day at Ogilvy.
IndoSpace invites agency interest for integrated marketing mandate
IndoSpace has invited expressions of interest from marketing and communications agencies for an integrated marketing mandate covering creative, digital and performance marketing services. According to the company, the scope of work includes creative and design, campaign strategy, search engine optimisation (SEO), generative engine optimisation (GEO/GIO), Google Business Profile (GMB) management, performance marketing, and social media strategy and management.
AI adoption spreads beyond tech as advertising AI skills grow 42%: Report
AI-related skills are increasingly being added to candidate profiles across business, marketing and creative roles, while employer demand for AI talent continues to grow, according to Apna's AI Readiness Pulse 2026 released on World Youth Skills Day.
As Rath Yatra draws India, brands rethink their eastern playbook
The first sign of Rath Yatra isn't the sight of the towering chariots. It's the sound. ‘Jai Jagannath!’ rings through homes, markets and streets across Odisha long before Lord Jagannath, Balabhadra and Subhadra emerge from the Jagannath Temple for Pahandi Bije, the ceremonial procession to their chariots. For Odias, Rath Yatra is far more than an annual festival. It is memory, identity and homecoming.
Amitesh Rao on why creativity and performance are not in conflict
Advertising is often framed as a choice between creativity and performance. As AI reshapes production, personalisation and measurement, the conversation has only grown louder. But for Amitesh Rao, CEO of Leo South Asia, the debate itself is misplaced. Creativity and measurable impact, he believes, have always gone hand in hand. "Creativity has always been measurable. So creativity does not exist in our world unless it works and unless it has an impact. I am all for creativity that is measured.
Case study: How California Almonds tapped cricket season for consumer engagement
California Almonds leveraged India's sporting spectacle to create a gamified digital experience that connected cricket fans with the nutritional benefits of almonds through augmented reality, creator partnerships and real-time engagement. India's nutrition and wellness category has witnessed significant growth from about $29-30 billion in 2024 to nearly $55-57 billion by 2030, driven by increasing consumer awareness of preventive health, fitness, and overall well-being.
94% of Indian consumers want to shop directly within GenAI tools: Report
Accenture's latest Consumer Pulse Survey 2026 finds that 86% of consumers in India are likely to listen to gen AI tools for 50% of their spending decisions. Consumers are overwhelmed by too many choices, too little time and too much information, and often struggle to make decisions. Brands are absorbing the cost in abandoned carts, high return rates, eroding margins and continued spending to re-acquire the same customers. Agentic commerce changes that model.
Tata Power-DDL invites bids to appoint PR agency
Tata Power Delhi Distribution Limited (Tata Power-DDL) has invited bids to appoint a public relations agency to manage its strategic communications, according to the company's request for proposal (RFP). The selected agency will be responsible for corporate communications, media relations, crisis communication, stakeholder engagement and reputation management.
Canva rolls out Canva Code 2.0 to all users
Canva has launched Canva Code 2.0 for all users, expanding its AI-powered coding tool with new features that allow users to create apps, websites, games and other interactive experiences using plain-language prompts. The update introduces new ways to start projects, including prompts, templates and HTML imports, while adding editing tools that let users customise AI-generated experiences within the Canva editor.