Jagruti Verma

Microdramas are turning everyday Reels into stories people actually come back for. Creators share how this shift is changing the way they build content and connect with audiences. What is a microdrama, really? Is it just a series of Reels, or is it something more? For creators, it’s slowly becoming a different way of thinking about content itself. Instead of standalone videos, it’s about building a story. It’s something people can follow, come back to, and feel connected to.

To make an app-based business sustainable, it needs downloads. Viewers. Subscribers. Given how nascent microdramas are in India right now, the category needs all the help it can get, and Meta has been stepping in to play that role. Meta is a key partner for apps like Kuku TV and Story TV, providing insights and tools to drive growth. That role is closely tied to how microdramas are built and consumed in India, and how they can further grow manifold.

The rise of work-from-home has led to a workout-at-home culture, significantly changing how people engage with fitness and making it more accessible and flexible. Awareness of science-based fitness is also at an all-time high, with people quickly learning about the equipment they need and the products they should consume. Once someone has decided what they wish to buy, Zepto steps in to close the loop. “We don’t want to advise people on fitness. We are a matter expert.