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Pranali Tawte on Muck Rack

Pranali Tawte

Mahārāshtra
As seen in: Social Samosa
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Articles

Amitesh Rao on why creativity and performance are not in conflict

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By Pranali Tawte
| Social Samosa
Advertising is often framed as a choice between creativity and performance. As AI reshapes production, personalisation and measurement, the conversation has only grown louder. But for Amitesh Rao, CEO of Leo South Asia, the debate itself is misplaced. Creativity and measurable impact, he believes, have always gone hand in hand. "Creativity has always been measurable. So creativity does not exist in our world unless it works and unless it has an impact. I am all for creativity that is measured.
Open in Who Shared Issue with article?

Why brands keep returning to monsoon nostalgia

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By Pranali Tawte
| Social Samosa
The first rain of the season changes the mood along with the weather. Almost instinctively, someone at home asks if there's chai. Someone else suggests pakoras. WhatsApp and Instagram are filled with balcony-view pictures. Playlists subtly switch to softer songs. Before you realise it, you're participating in rituals you've performed for years without thinking about them. Every monsoon, I find myself returning to memories that seem permanently stored in the smell of wet earth.
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Can captaincy turn Shreyas Iyer into India's next big athlete brand?

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By Pranali Tawte
| Social Samosa
When the BCCI appointed Shreyas Iyer as India's new T20I captain, it marked more than a leadership transition. In India's sports economy, captaincy has historically operated as a premium trust marker, elevating athletes from celebrity endorsers to national symbols of leadership and reliability. The timing is significant. According to WPP Media's Sporting Nation 2025 report, India's sports celebrity endorsement market touched ₹1,350 crore in 2025, registering a 10.3% growth over the previous year.
Open in Who Shared View Duplicates (2) Issue with article?
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