Times Internet

In today’s digital landscape, passwords have become both ubiquitous and frustrating. Managing multiple accounts, resetting passwords, and dealing with security risks have made traditional authentication cumbersome. At Economic Times, we’re thrilled to announce a significant leap forward in our authentication systems with the implementation of passkeys—a modern, secure alternative to traditional passwords.

Green Marketing Trends: In 2025, businesses face growing expectations to demonstrate eco-friendly practices, responsible resource management, and transparency in their advertising. These shifts align with consumer demand for sustainability and the evolving regulatory landscape that emphasizes corporate environmental, social, and governance (ESG) commitments.

As we move into 2025, digital marketing is undergoing a massive transformation driven by technology, evolving consumer behaviors, and shifting industry dynamics. Brands must adapt to these changes to stay competitive, engage their audiences effectively, and maximize their marketing ROI. From AI-driven personalization to immersive experiences in the Metaverse, let’s explore the biggest digital marketing trends that will shape 2025 and beyond.

This blog builds on our previous discussion about optimizing Core Web Vitals for Times Internet’s News sites, where we explored broad strategies to enhance key metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

Reduced Uncertainty: The campaign effectively decreased the "Not Sure" responses from 29% in the control group to 19% in the exposed group, demonstrating a 10% improvement in message clarity.

The advertising industry is evolving rapidly, driven by technology, shifting consumer behaviors, and emerging platforms. Staying ahead of the curve in 2025 means understanding and leveraging these changes effectively. This blog explores the top 10 advertising trends that will dominate in 2025, ensuring you’re prepared to navigate the future of advertising. Advertising trends come and go, but some campaigns leave an unforgettable mark.

As the year comes to a close, the air is filled with excitement and reflection. For brands, this period is not just about celebrations; it’s a golden opportunity to connect with audiences, close the year on a high note, and set the stage for future success. India’s year-end season is unique, blending global occasions like Thanksgiving, Christmas, and New Year with local traditions and milestones. This mix of joy and commerce creates the perfect atmosphere for brands to engage, inspire, and grow.

Colombia Native Ads, Times Internet Limited’s (TIL) advertising technology stack, is a revolutionary solution designed to empower publishers to acquire, engage, and monetize their audiences. Leveraging data-driven insights from over 650 million users across the Colombia Audience Network, it offers unparalleled opportunities for brands and businesses to thrive in the digital ecosystem.

Creating a successful advertising campaign is a tricky task. It requires a lot of thought and planning. To help you get started, we’ve compiled this list of 40+ brilliant advertisement ideas that you can use to inspire your next ad campaign. From creative visuals to effective messaging, these ideas are sure to help you get the best return on your marketing investment. So check out our gallery of 40+ brilliant advertising ideas today.