Today Digital

It’s not just about enhancing work-life balance, or embracing new flexible working trends. The four-day work week encourages staff to accomplish more with less, cutting operational costs, banishing burnout, and igniting creativity. Studies even show that a compressed work week can lead to a 25% increase in revenue, and a 32% reduction in employee turnover. But there are hurdles to overcome.

Editorial content and sponsored content are becoming pivotal parts of any B2B marketing strategy. Today’s buyers are bombarded by content. Newsletters, native ads, AI-powered posts, LinkedIn essays disguised as love letters to enterprise AI software. In the B2B tech space, the noise is deafening – prompting buyers to ignore more and more of the “owned media” brands used to rely on. Customers are (understandably), more skeptical about what companies actually say about themselves.

Forget the panic: AI isn’t here to steal our bylines, it’s here to force us to be better journalists, sharper thinkers, and braver truth-hunters. At least, that’s the view from inside Today Digital – and Rob Scott, our founder, has plenty to say about it. Because if AI is anything, it’s a very shiny mirror – one that reflects the shortcuts, habits, and creative instincts that make (or occasionally maul) modern journalism.

B2B journalism has long been the quiet infrastructure of industry: specialist reporters translating complex markets into usable knowledge for people who have to make decisions. In 2026, that role isn’t disappearing, but being upgraded. Public industry research in 2025 points to the same conclusion from multiple angles.

If you want a glimpse of journalism’s future, you don’t need sci-fi goggles or a time machine – you just need a conversation with Luke Williams, Today Digital’s Production Editor. While everyone else is busy panicking about AI, Luke is quietly mapping out how journalists can actually use it–smartly, responsibly, and with their sanity intact.

When leaders discuss the four-day work week, the conversation usually starts with skepticism. Is the timing right? Can it work at scale? Can productivity really hold under a compressed week? At Today Digital, we moved past the “why” a while ago. Planning began in 2022. We’re now heading into 2026, with a larger team, sharper workflows, and a four-day work week that’s no longer an experiment – it’s just how the business runs.

When leaders discuss the four-day work week, the conversation usually starts with skepticism. Is the timing right? Can it work at scale? Can productivity really hold under a compressed week? At Today Digital, we moved past the “why” a while ago. Planning began in 2022. We’re now heading into 2026, with a larger team, sharper workflows, and a four-day work week that’s no longer an experiment – it’s just how the business runs.

If you want a glimpse of journalism’s future, you don’t need sci-fi goggles or a time machine – you just need a conversation with Luke Williams, Today Digital’s Production Editor. While everyone else is busy panicking about AI, Luke is quietly mapping out how journalists can actually use it–smartly, responsibly, and with their sanity intact.

Forget the panic: AI isn’t here to steal our bylines, it’s here to force us to be better journalists, sharper thinkers, and braver truth-hunters. At least, that’s the view from inside Today Digital – and Rob Scott, our founder, has plenty to say about it. Because if AI is anything, it’s a very shiny mirror – one that reflects the shortcuts, habits, and creative instincts that make (or occasionally maul) modern journalism.

Want your content to actually do something for your B2B brand? Like earning trust, differentiating you from the competition, or convincing customers to actually look at your solutions? Your SEO titles and article headlines are your first shot. Sometimes your only shot. If you’re creating content for B2B buyers, you already know you’re targeting a skeptical audience that doesn’t have the time or energy to bother with content that doesn’t immediately grab their attention.