Cynthia Appiah is training for medalworthy bobsleigh races at the Milano Cortina Winter Olympics in February. And she’s prepared to look great doing it. As many female athletes know, societal beauty pressures don’t pause on race day. At an event such as the Olympics, with cameras focused on an athlete, the strength of their performance and the aesthetic they project reach millions of viewers. For Appiah, it’s an opportunity to use self-expression to tell her story.