Megan Harrison

In an era of disruption and constant reinvention, consumer brands are navigating a delicate balance: evolving to meet tomorrow’s demands while staying true to their enduring appeal and significance. That balance is where heritage proves its enduring value as a strategic framework for brand growth.

As artificial intelligence continues to reshape how organizations access and apply information, many companies are overlooking one of their most powerful resources: corporate archives. Chris Juhasz, senior director of archives at History Factory, explains how archival collections—when properly digitized, structured and made accessible—can serve as a trusted foundation for AI tools and enterprise-wide knowledge systems.

Sam Calagione, the founder and brewer of Dogfish Head Brewery, recounts the brand’s unconventional origins, detailing how he and his wife Mariah had to lobby the state of Delaware for months to legalize the brewing of beer before they could even open their brewpub in 1995. Jason Dressel and Calagione discuss how his passion for beer stemmed from his father, who would bring home craft beers like Anchor Steam and Sam Adams in the ’80s.