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Megan Pacchia on Muck Rack

Megan Pacchia

As seen in: McKinsey & Company
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Articles

A close look at the global beauty industry in 2025

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By Kristi Weaver, Megan Pacchia, Sara Hudson
| McKinsey & Company
We asked 15,000 consumers and 100-plus executives for their perspectives on today’s beauty market. In this podcast episode, we highlight the themes that emerged from our research. What are beauty products? Who buys them? Where are they sold? What factors matter most to people who shop for beauty products? The answers to these questions are evolving, which means beauty brands and retailers can’t simply keep doing what they’ve been doing for the past few years.
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State of Beauty 2025: Solving a shifting growth puzzle

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By Kristi Weaver, Megan Pacchia, Sara Hudson
| McKinsey & Company
As momentum cools and definitions of beauty expand, beauty players face a new mandate: Win over skeptical consumers, recalibrate across markets, and prove their worth beyond the hype. The $450 billion global beauty industry, a darling of the consumer goods market, has been white hot, but is the industry’s momentum finally cooling?
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مستقبل قطاع التجميل 2025: كيف تواجه العلامات التجارية تحديات النمو المتغير

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By Megan Pacchia, Sara Hudson
| McKinsey & Company
في ظل تباطؤ نمو قطاع التجميل وتغير معايير الجمال التقليدية، تواجه الشركات تحديًا جديدًا. فلم يعد المستهلك سهل الإقناع، بل أصبح أكثر حذرًا ووعيًا. لذلك، بات على العلامات التجارية أن تكسب ثقته من جديد، وأن تعيد ضبط استراتيجياتها بما يتناسب مع اختلاف الأسواق، وأن تثبت أن قيمتها الحقيقية تتجاوز الضجيج التسويقي والوعود البراقة.
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