Business issues are never just business issues.”This was the prophetic observation of PepsiCo CEO Indra Nooyi before she was plunged into PR hell this week for suggesting lady snackers needed delicate lady crisps with silent crunch technology and purse-sized portions. The fact that a woman can get this so badly wrong shows how sensitive gender is right now. And Nooyi is by no means the only food and drink figurehead in the spotlight on that front this week.
Tesco and Unilever have signed up as the official sponsors of Waste Not Want Not. The UK’s biggest retailer and one of the world’s most influential fmcg suppliers have put their might behind The Grocer’s campaign and its aim both to reduce waste and see far more edible surplus food redistributed. CEO Dave Lewis said: “Every year around 10 million tonnes of food goes to waste in the UK. That’s simply not right.
Female sales directors working in fmcg earn £52,000 less than their male equivalents, according to new research by recruitment firm The Simmance Partnership. Real-time salary data collected from 142 fmcg suppliers, including blue-chip multinationals, SMEs and startups, showed male sales directors earn £138,885 on average while females in the same role earn £86,600. That’s a gap of 37.6% - four times the 9.1% average gender pay gap across the UK.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".