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Meghan Cioci on Muck Rack

Meghan Cioci

As seen in: Cell & Gene
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Are You Leveraging KOLs For Biopharma Market Access As Much As You Could Be

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By Kathryne Kirk, Meghan Cioci, Matthew Franceschini
| Cell & Gene Verified
By Kathryne Kirk, Meghan Cioci, and Matthew Franceschini, Guidehouse Pharmaceutical companies spend a lot of time and effort engaging and collaborating with key opinion leaders (KOLs), an exercise typically owned by medical affairs. But few take advantage of network mapping tools and relationship-building principles from a market access lens to help inform and shape coverage strategies and identify access champions for their products.
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