Digital marketing may be fast, easy and cheap, but it is the most effective way to market your business? I've often found that high tech misses that high-touch mark. Using email versus a thank you card, for example, or sharing a vCard instead of a business card. When you're trying to make an impression with a client or customer, you want to be memorable. Consider all of the senses when you're trying to make a mark.
When traveling to a new city and wanting to get a taste of the local scene, bypass the Michelin-starred restaurants and head to the places where the locals go: the bookstores, the coffee shops, and the neighborhood watering holes. Sometimes you get lucky and you can find a coffee shop within a well-curated bookstore or bar within a music recording studio, as is the case in Washington, DC.
The United States boasts the world’s largest bottled water consumer market and growing. In 2016, sales amounted to approximately 12.8 billion gallons with two brands generating more than 1 billion in U.S. sales each. Convenience and a healthy zero calorie beverage option lead the reason to its positive trajectory. Last month, the world’s first plastic-free supermarket opened in Amsterdam as a pilot program. Can America catch up?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".