Mehtap Akçil Ok on Muck Rack

Mehtap Akçil Ok

As seen in: Health Promotion International
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Articles

A content analysis of food advertising on Turkish television

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By Mehtap Akçil Ok, Aydan Ercan, Fatih Suleyman Kaya, Akçil Ok
| Health Promotion International Verified
The aim of this study was to conduct a comprehensive content analysis of Television (TV) food advertising and compare various food advertisements on free-to-air Turkish national TV channels by broadcast time (duration) and frequency over the period of a week (19–25 April 2012). TV food advertisements were the unit of content analysis in this study.
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