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Mei Ann Ng on Muck Rack

Mei Ann Ng

As seen in: WARC
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Articles

Redoxon: Healthy treat with a tasty twist

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By Mei Ann Ng, Dibendu Moulick, Thoa Tran Kim
| WARC
Vitamin supplement, Redoxon, went from category new entrant to number one selling brand by aligning a key product attribute with an emerging consumer habit in Vietnam. Non-prescription, OTC products Vietnam Strategy Brand: RedoxonBrand owner: Bayer PharmaceuticalsLead agency: MediaComContributing agency: CarnivalMarket: VietnamSector: Non-prescription, OTC productsMedia channels:Competitions & contests, Mobile & apps, Online display, Online video,...
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Redoxon: Healthy Treat With a Tasty Twist

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By Dibendu Moulick, Mei Ann Ng
| WARC
Vitamin brand Redoxon ran a digital-only campaign in Vietnam to gain top-of-mind awareness and drive daily use to grow market share by 5%. Non-prescription, OTC products Vietnam Strategy Brand: Redoxon Brand owner: Bayer Group Entrant company: MediacomIdea creation: Carnival Ho Chi Minh City Market: Vietnam Sector: Non-prescription, OTC products Media channels:Mobile & apps, Product sampling, Online video, Websites & microsites,... WARC subscribers can sign in to keep reading Not a subscriber?
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