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Melissa Alba

As seen in: Reuters, Law360, JD Supra, Mondaq

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Articles

California Closes Legislative Session with Significant AI and Privacy Developments

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By Melissa Alba, Alissa Lynwood
| JD Supra
The California Legislature passed a significant number of privacy-and AI-related bills during the latest legislative session, which ended August 31, 2026. The measures – which span AI transparency, employment decisions, privacy practices, use of chatbots, health care services, children’s online protections, and more – will have wide-ranging effects on companies doing business in California, if and when they are signed into law by the Governor.
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Data Brokers Face Rising Regulatory Pressure From States

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By Melissa Alba, Alissa Lynwood
| JD Supra
Data brokers are facing heightened scrutiny at the state level. Several states are continuing to expand their data broker registration frameworks, enact substantive restrictions on certain categories of data sales, and pursue enforcement proceedings against companies.
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Amidst Uncertainty From FTC, States Zero In On Dynamic And Algorithmic Pricing

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By Ian Barlow, Lauren Lerman, Melissa Alba
| Mondaq
Ian Barlow’s articles from Wiley Rein are most popular: with readers working within the Accounting & Consultancy and Retail & Leisure industries This article was originally published by Reuters and is available here. Dynamic pricing sits at the focal point of regulatory crosshairs. Also called algorithmic or "surveillance pricing," this type of pricing uses customers' personal data to set individualized prices.
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