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Melissa Brown on Muck Rack

Melissa Brown

As seen in: Brookings Institution, Radio New Zealand (RNZ), Cincinnati Enquirer, The Greenville News, The Commercial Appeal, The Daily Memphian, Fairbanks Daily News-Miner, Journal of Adolescent Health, The Oak Ridger, Responsible Investor and
Covers:  Business and Technology
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Storytelling is a powerful marketing tool

Storytelling is a powerful marketing tool

Fairbanks Daily News-Miner — Everyone loves a good story. People are neurologically and biologically wired to connect with stories. We use them to teach valuable lessons to our children because they lead to better understanding and aren't easily forgotten. If you haven't yet figured out how to tell your company's story, you're missing out.
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Tech gift ideas for the holidays

Tech gift ideas for the holidays

Fairbanks Daily News-Miner — The holiday shopping season has arrived and with it the daunting task of finding a great gift for everyone on your list. Fortunately, there are a lot of great tech gifts to choose from that will please almost everyone. Wireless Earbuds You've probably heard that Apple Airpods are hard to beat.
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5G will pave the way for business opportunities

5G will pave the way for business opportunities

Fairbanks Daily News-Miner — It’s estimated that in four years more than a billion people will be using 5G technology. The fifth-generation broadband network promises speeds up to 100 times faster than 4G. This means you can download a movie in seconds and make crystal-clear, no-lag HD video calls. 5G also offers greater stability, lower latency and the ability to connect multiple devices. If you’re into entertainment and gaming, prepare to be dazzled. But 5G is about more than just fast internet. It will introduce major innovations and drive new service and industries. Although it’s not a standalone new technology, it’s disruptive because it can bring together the power of diverse networks to create flexibility.
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Why having a great website matters

Why having a great website matters

Fairbanks Daily News-Miner — I'm always surprised by the number of websites I visit that are difficult to navigate, slow, not mobile friendly and weighed down with unnecessary information and lack a clear message about who they are. Brick and mortar business owners know they wouldn't survive long if their store had no signs, no lights and horrendous wait times.
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There's a lot in the world to be hopeful about

There's a lot in the world to be hopeful about

Fairbanks Daily News-Miner — If you watch the news, it seems like the world is in bad shape. In a survey by YouGov, 71% of respondents agreed with this sentiment and said they thought the world was getting worse, while only 5% thought it was getting better.
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Why you should read these books

Why you should read these books

Fairbanks Daily News-Miner — When Warren Buffet was asked about the key to success, he said “Read 500 pages every day. That’s how knowledge works. It builds up, like compound interest.” At the beginning of his career in investing, he read about 800 pages a day. He says that he spends about 80 percent of his day reading and this explains his best investment decisions. Buffet is not alone in his thinking. When Elon Musk was asked how he learned to build rockets, he stated, “I read books.” Bill Gates reports reading approximately one book a week. In a 2017 interview, Gates said that reading is essential to success. “It fuels a sense of curiosity about the world, which I think helped drive me forward in my career and in the work that I do now with my foundation.”
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Turning Big Data into actionable insight

Turning Big Data into actionable insight

Fairbanks Daily News-Miner — By Melissa Brown Big data and analytics are buzzwords that have been around for a while. And during the past few years, there's been a massive increase in the amount of data organizations have collected. Companies that know how to effectively use the information, however, are still in the minority.
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How entrepreneurs can go from zero to one

How entrepreneurs can go from zero to one

Fairbanks Daily News-Miner — If you want to create a startup that will be successful, and possibly change the world, this usually requires developing something that’s never been done before; innovation that goes from nothing to something. Peter Thiel discusses this concept in his book “Zero to One: Notes on Startups, or How to Build the Future.”
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What the internet can tell us about who we really are

What the internet can tell us about who we really are

Fairbanks Daily News-Miner — If you’ve ever wondered what people search for in Google, when no one is looking...
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Technological trends that will shape the future

Technological trends that will shape the future

Fairbanks Daily News-Miner — Imagine a future where you don't own a car. You really don't own much at all. A driverless vehicle picks you up and takes you anywhere you need to go. On average, you wait less than 30 seconds for a ride.
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The art of turning trials into triumph

The art of turning trials into triumph

Fairbanks Daily News-Miner — There's a Zen parable about a king who was saddened to see his once mighty empire become weak. Years of having a comfortable life had turned his people apathetic and complacent. Hoping to inspire them to something greater, he placed a huge boulder in the middle of the main road, so no one could get in or out.
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What really drives people to do their best work

What really drives people to do their best work

Fairbanks Daily News-Miner — Would you say that most employees at your organization are creative problem-solvers who work with a sense of purpose? Are they also intrinsically motivated? If you answered "no" to either question, your company may be in trouble. According to Daniel H.
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The do's and don'ts of effective delegation

The do's and don'ts of effective delegation

Fairbanks Daily News-Miner — FAIRBANKS - If you're a supervisor, then you understand the importance of being able to delegate tasks to your employees and be confident they will do effective work. If you have mastered the art of delegation, then conversations with your employees should have them thinking, "Great!
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Insightful ways to better manage your company

Insightful ways to better manage your company

Fairbanks Daily News-Miner — If you prefer traditional ways of doing business, then you might not enjoy the book "Rework," by Jason Fried and David Heinemeier Hansson. The advice they offer on how to start and run a company condemns most business school theories.
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Strategies to help transition to management

Strategies to help transition to management

Fairbanks Daily News-Miner — Making the transition to a management position can be tricky. You will have to establish clear boundaries by building a different kind of relationship with people who once were your peers. Avoid the temptation to remain a friend rather than becoming a boss. If you once enjoyed complaining with co-workers about company policies while gathered around the water cooler, your new role will dictate that you turn these chats into problem-solving sessions. Your employees should seek you out for support, rather than someone to gossip with.
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Nice guys are often the most successful

Nice guys are often the most successful

Fairbanks Daily News-Miner — A Harvard study found that nice guys really do finish first. Martin Nowak, author of the study and director of the Program for Evolutionary Dynamics at Harvard University, worked with 100 college students to determine who would do the best when playing a “punishment heavy” version of the game Prisoner’s Dilemma.
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Leaping into the future with Elon Musk

Leaping into the future with Elon Musk

Fairbanks Daily News-Miner — “Do you think I’m insane?” This is the first line from Ashlee Vance’s biography, “Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future.” Musk asks this question of Vance, a technology journalist, during an interview. Whether or not Musk is insane is a question that many people within the world of business and technology have been asking for years. Vance tells of the story of how he, the audacious entrepreneur, got his start and what makes him tick.
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Life hacks to make your day easier

Life hacks to make your day easier

Fairbanks Daily News-Miner — Is it more fuel efficient to drive with the windows open or the air conditioner on? If you find an iPhone, how do you find out whom it belongs to if the screen is locked?
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The power of habit

The power of habit

Fairbanks Daily News-Miner — New Years is the time that many of us reflect on our lives and think about the changes we’d like to make. Whether your goal is to exercise every day, work more productively or save more money, you can develop strategies to replace bad habits with positive ones. In his book, “The Power of Habit: Why We Do What We Do in Life and Business,” Charles Duhigg, an investigative reporter for The New York Times, explains how we can restructure our habits so they help us create the life we want. “The Power of Habit” is not a self-help book, but rather a scientific look at how habits form and how they can be systematically changed. Duhigg states, “Once you understand that habits can change, you have the freedom — and the responsibility — to remake them.”
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Tips for managing job-related stress

Tips for managing job-related stress

Fairbanks Daily News-Miner — If you’ve ever held a job, there’s a good chance you’ve experienced work-related stress. According to a recent survey by Nielsen for Everest College, 80 percent of workers find aspects of their job stressful. About 65 percent state their work is a major source of anxiety in their lives. Less than 35 percent of Americans report they are doing a very good job of managing stress.
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Some of the worst predictions ever made by 'experts'

Some of the worst predictions ever made by 'experts'

Fairbanks Daily News-Miner — FAIRBANKS - Whenever I read or watch the news, there's rarely a shortage of "experts" making predictions about the stock market, elections, technological innovations, and what the world of business will look like tomorrow. Throughout history, people have overestimated their ability to predict what the future might bring.
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Some of the worst predictions ever made by 'experts'

Some of the worst predictions ever made by 'experts'

Fairbanks Daily News-Miner — FAIRBANKS - Whenever I read or watch the news, there's rarely a shortage of "experts" making predictions about the stock market, elections, technological innovations, and what the world of business will look like tomorrow. Throughout history, people have overestimated their ability to predict what the future might bring.
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Tech supplies to take back to college

Tech supplies to take back to college

Fairbanks Daily News-Miner —
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Stop putting off work until tomorrow

Stop putting off work until tomorrow

Fairbanks Daily News-Miner —
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