Skip To Main Content
Melissa Daniels on Muck Rack

Melissa Daniels

Verified
(She/Her)
Yucca Valley
As seen in: Modern Retail, LinkedIn, Medium, MSN, MSN UK, Forbes, The Washington Post, TIME, USA Today, Yahoo News, ABC News and
Covers:  E-commerce, retail, unions, ESG, sustainability, environment
📝Professionally curious 👀 Reporter @modernretail 💻 Rust Belt raised ➡️ desert dweller☀️

Get in touch with Melissa

Contact Melissa, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Melissa Daniels’s Biography

Read Full Bio →

15+ years of experience reporting, editing and content creating. Currently a senior reporter at Modern Retail, covering e-commerce, retail DTC brands, consumer sentiment, labor movementsr, eliminating plastic and waste from supply chains.

Articles

Air freight is becoming a costly fix for inventory issues

|
By Melissa Daniels Verified
| Modern Retail Verified
Some brands are increasingly justifying the higher costs of air freight to get inventory on shelves faster when their global supply chains get jammed up. The International Air Transport Association, or IATA, reported in its latest release that jet fuel prices are still nearly 46% above levels from 2025, before the war in Iran caused widespread spikes in oil and fuel prices. The higher fuel prices, in turn, have boosted air freight rates.
Open in Who Shared Issue with article?

Frida aims to solve personal care gap with new product line for older kids

|
By Melissa Daniels Verified
| Modern Retail Verified
Frida is getting into kids’ personal care and hygiene, marking the fourth category in its portfolio as it looks to cater to audiences beyond the baby stage. Frida for Kids is a line of 32 gender-neutral personal care and hygiene products, ranging from whipped body wash to oral care to nail clippers, launching this week at Walmart, Amazon and Frida.com.
Open in Who Shared Issue with article?

Missile strikes on warehouses are threatening Ukraine’s consumer brands

|
By Melissa Daniels Verified
| Modern Retail Verified
The ongoing war in Ukraine is having devastating consequences for small businesses as Russian attacks hit warehouses and industrial areas. An independent, Kyiv-based eveningwear startup called Cili Nochi lost its entire new collection when a Russian missile struck and destroyed a logistics and customs facility near Kyiv in July, one of several recent attacks that have targeted major logistics hubs and infrastructure.
Open in Who Shared Issue with article?
See all 13,069 licensed articles (13,161 Total)