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Mercan Derafshi on Muck Rack

Mercan Derafshi

As seen in: Taylor & Francis Online
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Articles

Greenwashing or genuine? Exploring conscious consumption of green apparel among young adults

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By Mercan Derafshi, Mahendran Balasubramanian
| Taylor & Francis Online
Greenwashing in the apparel industry involves deceptive marketing practices where companies misrepresent products as environmentally friendly by fabricating or withholding details about their content or manufacturing processes. Given consumers’ reliance on advertisements and company-provided information, this study assessed young adults’ ability to differentiate genuine green apparel products from greenwashed ones.
Open in Who Shared Issue with article?

Police officers’ uniform needs: an undershirt wear protocol

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By Catherine Black, Lesley Strawderman, Mercan Derafshi
| Taylor & Francis Online
Advanced search International Journal of Fashion Design, Technology and Education Latest Articles Submit an article Journal homepage Full Article Figures & data References Supplemental Citations Metrics Reprints & Permissions Read this article /doi/full/10.1080/17543266.2025.2455493?needAccess=true ABSTRACT Police officers require specialised functional occupational clothing to perform a variety of daily tasks.
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