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Articles by Meredith Rosson
The Running Boom: Programming for New Pandemic Runners
A running boom? When 3,961 current runners were asked when they began running, 28.76% stated they started running during the pandemic. A recent survey conducted by RunRepeat asked 3,961 current runners how many of them began running during the pandemic. The survey aimed to learn more about running motivations, participating in races and how the runners differ from those who began before the pandemic. Here are the key findings: 28.76% of current runners started running during the pandemic.
Preventing Burnout in Today’s “Phygital” Programming
Burnout: Learn the stats, common causes and tactics to begin preventing burnout today. In Dallas, our COVID-related closure wasn’t nearly as long as in many cities.
Webinar: Top 5 Virtual Fitness Legal Risks
SmithAmundsen May 18, 2021 Gyms that master the hybrid fitness business model combining in-studio offerings with digital options will perform best in the coming years. Virtual fitness, whether live streaming or on-demand, carries new legal challenges that risk drowning gyms in costly lawsuits.
Zone Health and Fitness Puts People First, Success Follows
April 2021 Club of the Month, presented by ABC Fitness Solutions: Zone Health and Fitness, est. 2014 Zone Health and Fitness has earned a reputation in Ocala, Florida, as a gym that truly thinks fitness-forward — putting its members first by caring about and giving back to the community. This is because the owner, Ben Marciano, defines success not by revenue, but by the positive impact being made on employees and members.
Build a Strong Community with Myzone
Taylor Brown March 29, 2021 Courtney Gordon, a co-owner of The Zone/EPOC Salem and The Zone/EPOC Greenville shares how clubs can build a strong community with Myzone. Wearable technology has been in the top three of ACSM’s Fitness Trends list since it was first introduced on the survey since 2016. The trend has continued to gain momentum and has led many clubs to try to find ways to incorporate them into their facilities.
Peloton and Prescriptions: How Exercise is Medicine
Plato, Peloton and Prescriptions – Frank Ancharski, breaks down how Exercise is Medicine in health clubs and at home. “Lack of activity destroys the good condition of every human being, while movement and methodical physical exercise save it and preserve it.” Who once said this prophetic quote? Was it Dr. Ken Cooper, the father of aerobics? Was it Billy Blanks, Denise Austin or a Spartan/Tough Mudder competitor? Not even close, it was Plato.
Education and Affirmation in Marketing to Reinforce Revenue
Education and affirmation play tremendous roles in sourcing more reluctant individuals as new members or clients of your fitness business. Despite the strength of your business’s brand, messaging across the industry is not targeted enough to people who lack the level of self-efficacy to act on their health goals. Or to individuals who are considering change but still researching fitness brands, products and services.
Become a Membership Motivator with Myzone
Meredith Rosson, the assistant general manager of Cooper Fitness Center, shares how to be a membership motivator and create connection with Myzone. I never thought I would be the type of person who would find fulfillment in my workouts from an extrinsic motivator. But after a couple of years using a Myzone heart rate tracking belt, Myzone has my number. The functionality of this tool to create community, connection and ultimately conversions, is of value to any club operator.
Two Reasons Members Cancel Memberships
Kory Angelin February 10, 2021 As you begin signing up new members this year, Kory Angelin shares two reasons members cancel their memberships you should keep in mind. People are 12% more likely to purchase a gym membership in the month of January over any other month of the year. With that in mind, it is always a good idea to think about why members cancel memberships. We very often think about new member acquisition but often do not remember that retention is just as important.
Silver Linings for Health Club Professionals
Silver Linings for Health Club Professionals: What We Are Learning Now Retains Your Talent Later There is no denying COVID-19 has hit our industry hard. From fitness clubs closing, to job loss, expense cuts, the emotional impact and our personal safety at risk, it can feel callous to look beyond the challenges to a positive side.
Generating New Revenue Streams in 2021
Taylor Brown January 26, 2021 Generating new revenue streams is top-of-mind for all health clubs. Here, Frank Ancharski shares four revenue streams clubs can implement. The coronavirus pandemic has caused a plethora of problems for health clubs. Between month-long shutdowns and some members not in a hurry to return to gyms, many facilities are generating new revenue streams to help them bounce back. Below, Frank J.
Fitness Routines: Fresh Ideas for Your Members
Ryan O'Toole December 30, 2020 Ryan O’Toole shares three ways to encourage members to alter their fitness routines with new equipment and programs in your health club. “Swipe key. Open door. Walk in. Step onto treadmill. Keys in one cupholder, water in the other, phone in center. Exercise. Walk out.” There are probably multiple people who just came to mind. These people are creatures of habit – members who have their fitness routines and do not like to deviate.
Leading New Managers Through Stressful Times
Meredith Rosson December 23, 2020 Meredith Rosson, the assistant general manager of Cooper Fitness Center, shares tips for leading new managers through stressful times. During today’s pandemic, first-time managers are experiencing high stress situations, leaving them feeling ill-equipped to guide a team or company through it. So how do you ensure your team is well prepared to help your company survive?
Heart Health: Part of the Exercise Puzzle
Eddie Davila December 21, 2020 As the pandemic continues, Eddie Davila shares the importance of heart health and exercise to reduce the risk of contracting disease. The coronavirus can impact anyone, and its severity of impact can vary widely, depending on the host. According to the CDC, those with underlying medical conditions are at an increased risk for severe illness from the virus that causes COVID-192.
Vision Statement: What’s Your Future?
Karen Raisch-Siegel shares the difference between a mission and vision statement, and provides tips on creating your own. Look into your crystal ball and what do you see? What is the vision for your future? With all the changes in our industry, is your vision statement still applicable and leading your team in the right direction? The term vision statement refers to an explanation of what a business or person wants to be or get done.
On-Demand: How to Support Your Local Military Community
Brittany Howard November 5, 2020 Successful Strategies for Shaping Your Future – How to Support Your Local Military Community In partnership with IHRSA, REX Roundtables and Club Solutions Magazine, we bring to you a weekly virtual roundtable series aimed at helping you navigate through the COVID-19 crisis.
Mental Health Impact: The Legacy of COVID-19
Victor Brick sheds light on the lasting mental health impact of the COVID-19 crisis, also known as the second pandemic by health officials. Everyone is keenly aware of the deleterious effects of the COVID-19 pandemic on an individual’s health. Some refer to COVID-19 as the extra 19 pounds they gained during their quarantine. It is also universally acknowledged the pandemic will have a significant negative effect on the economy.
Intentional Hiring Practices: Looking Beyond Finding the Right Candidate
Meredith Rosson shares intentional hiring practices from beginning homework, the interview, the offer and an overall framework for training. Due to the impact of COVID-19, many companies are on a hiring freeze, which is the ideal time to hone your intentional hiring practices. Taking the time now to revamp these skills can pay off for years to come. As clubs begin to reopen and membership levels return, we as managers will be on a fast track to fill positions based upon new demands post-pandemic.
Third Party Versus Club Branded App Streaming: Which to Choose?
FunXtion October 7, 2020 For clubs worldwide, COVID-19 highlighted the need to maintain a connection to members even when the doors close. Digital connection, often through an app, became urgent and essential. But with all the potential moving parts in a club’s digital platform, how can operators know what type of app streaming they need? Two possibilities exist: third party or club branded.
Health Club Retail: Innovative Adaptations to Maintain Profitability
What happens when your health club retail establishment is forced to shut down during COVID-19? That’s exactly the situation our pro shop, The Coop, found itself in. Once COVID-19 hit, the lifeline of regular foot traffic within our facility came to a screeching halt. One factor in our favor was our retail shop could remain open while Cooper Fitness Center remained closed. At the time, the public was under a “shelter in place” order and the level of concern was high.
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