AI is no longer a side conversation in customer experience. It’s showing up in design workflows, self-service interactions, and leadership expectations — often faster than CX teams have time to set clear guardrails. For CX leaders, that reality is reshaping how CX strategy gets defined, governed, and executed. The question is no longer, should we use AI? It’s, where does AI belong, how do we deploy it intentionally, and what should never be automated?