The beer world — like most other popular markets — is prone to fads. New styles come along that break some long-held norm. They garner attention and gather a small but ardent following who go to great lengths to seek them out. Word spreads until every beer fan clamors for them, every brewer makes them and every writer sings their praises. Sometimes they gain traction and stick around. Other times they slowly fade away.
Whenever I visit a new brewery or taproom, if a Pilsner is available, it will be my first selection. It represents the perfect test of a brewer’s skill. Pilsner is a straightforward style. The recipe is simple—Pilsner malt, noble hops, lager yeast, and water. The profile is not overly complex—a blend of grainy malt sweetness, herbal and spicy hop flavor, smooth bitterness, and a crisp, clean finish. Nothing is over the top. Nothing demands your attention. But this straightforwardness is deceptive.
Last April, the Brewers Association announced that it would no longer publicize medals won by beers with sexist names or labels. From now on, beers like Thong Remover, PD (Panty Dropper), and Pearl Necklace could win in competition, but the win would not be published. The comment threads and forum posts that followed the announcement were a study in misogyny. The Brewers Association was squashing freedom of speech. Women needed to lighten up and learn to take a joke. “Get over it. Don’t like it?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".