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Michael Bossetta on Muck Rack

Michael Bossetta

As seen in: Social Media and Politics, Medium, Memory Studies, Educational Studies, SAGE Publishing, Taylor & Francis Online, First Monday
Associate Professor at Lund University. Researching social media and politics. Host @SMandPPodcast
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Articles

Reconceptualizing Cross-Cutting Political Expression on Social Media: A Case Study of Facebook Comments During the 2016 Brexit Referendum

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By Michael Bossetta, Anamaria Dutceac Segesten, Duje Bonacci
| Taylor & Francis Online
ABSTRACT ABSTRACT Political communication research has long sought to understand the effects of cross-cutting exposure on political participation. Here, we argue for a paradigm shift that acknowledges the agency of citizens as producers of cross-cutting expression on social media. We define cross-cutting expression as political communication through speech or behavior within a counter-attitudinal space.
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Full article: Cross-Platform Emotions and Audience Engagement in Social Media Political Campaigning: Comparing Candidates’ Facebook and Instagram Images in the 2020 US Election

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By Michael Bossetta, Rasmus Schmøkel
| Taylor & Francis Online
Emotional Self-Presentation and Post Performance across Platforms RQ2 asked about the emotions perceptible from candidates’ faces and whether they differ on Facebook and Instagram. Figure 3 shows the proportion of emotion classifications, with raw numbers reported in the Appendix (Table S2).
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FBAdLibrarian and Pykognition: open science tools for the collection and emotion detection of images in Facebook political ads with computer vision

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By Rasmus Schmøkel, Michael Bossetta
| Taylor & Francis Online
Introduction Despite strong public interest in the electoral implications of social media, little remains known about political advertising on these platforms. While we know that campaigns advertise on social media for persuasion, fundraising, or collecting data (Bossetta, 2018; Kreiss, Lawrence, & McGregor, 2018), scholars lack systematic, empirical evidence about the content and emotional valence of these advertisements.
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