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Articles by Michael Buttigieg
Michael Buttigieg Archives |
Michael Buttigieg Analysis Pharma Retail Wars: CVS Reigns Supreme While Rite Aid Lags Behind How can pharmacies connect with on-the-go consumers? Across all locations, apps such as The Weather Channel were among the most popular apps used while shoppers were in-store.
Rite Aid Archives |
How Brands Can Partner With Google Assistant Announcing Our New Venture: CMO On The Go!
10 Things To Know About Online-To-Offline Marketing This Week
The integration with Alexa sees the popular chain expanding order-anywhere accessibility and advancing its voice strategy. Less than of the total search market share in the real estate vertical is not consistently held by one brand — meaning “smaller players absolutely have room to compete against the big guns,” says Conductor’s Christine Schrader. The emergence of companies like Brandless illustrates mindset shifts in the modern marketplace. Here’s what marketers need to know. 2.
Pharma Retail Wars: CVS Reigns Supreme While Rite Aid Lags Behind
Pharmacies have become essential to a modern, healthy life, but it’s hard to say who the definitive category leader is. CVS has led the news cycle thanks to ongoing conversations regarding its potential acquisition of healthcare leader Aetna; meanwhile Rite Aid’s own deal with Albertson’s fell flat (although anyone who stops in to receive a flu shot will leave with free ice cream).
Pharma Retail Wars: CVS Reigns Supreme While Rite Aid Lags Behind
Pharmacies have become essential to a modern, healthy life, but it’s hard to say who the definitive category leader is. CVS has led the news cycle thanks to ongoing conversations regarding its potential acquisition of healthcare leader Aetna; meanwhile Rite Aid’s own deal with Albertson’s fell flat (although anyone who stops in to receive a flu shot will leave with free ice cream).
How Verizon Connect Is Preparing Commercial Vehicles For The Connected, Autonomous Future
As almost all new vehicles leaving dealerships are a “Connected Car” to some extent these days, the services available for the Internet of Automotives are still catching up. Even more than consumer-facing demand for Smart Car services, commercial vehicles have been paving the way for a while. One of the entities advancing the role of Connected Car services for business vehicles is Verizon Connect.
Geo 101: What Is Sentiment Analysis?
From geo-targeting to voice search, technology is opening up a world of possibilities for marketers. But it’s also complicated, as new capabilities and use cases seem to emerge every day. With the goal of breaking down some of the most important concepts to provide a better understanding of the basics — and a jumping off point for exploring how far technology may take us — we introduce the next installment of our GeoMarketing 101 series: what marketers need to know about sentiment analysis.
How Brands Can Use Location Intelligence to Target Travelers
This holiday season, millions of people will crisscross the country to reunite with their families and catch up with old friends. As these consumers pass through airports, train stations, and bus terminals, it’s a good reminder of how brands can use travel hubs as sites to identify, understand, and reach their ideal audiences. In fact, travel hubs like New York, Boston and DC see huge amounts of passenger traffic each year.
Local Marketing Tricks and Treats for Halloween 2017
Halloween is just around the corner — a time when millions of Americans will stock up on candy, costumes, and decorations. What other time of year do families open their doors to share freely with family, friends and, well, total strangers? Thanks to the inherent generosity of the holiday, spending will be huge. Last year some 171 million Americans spent an astounding $8.3 billion for the holiday, shattering past records. And it’s entirely likely that spending will smash last year’s total.
How Brands Can Use Location to Ace Back-To-School Ad Campaigns
As the summer winds down, parents are gearing up for back-to-school shopping, and brands are preparing to launch some of the most important advertising campaigns of the year. With the International Council of Shopping Centers (ICSC) predicting the average back-to-school shopper will spend $353.20 in 2017, brands have good reason to boost their media spend.
Cutting Through the Crowds at Festivals: How Brands Can Reach Summer Groupies
From Coachella to Bonnaroo to Lollapalooza and Burning Man, music and arts festivals attract some of the biggest artists and crowds all summer long. According to Billboard, over 30 million people attend at least one music festival in the U.S. each year. This gives artists a lot of opportunities to connect with their fans. It also means festivals themselves and advertisers have plenty of chances to connect with consumers.
How Sports Marketers Can Extend Their Brand and Win Big This Summer
From the basketball playoffs to the U.S. Open to the start of baseball season, spring and summer sports draw enormous crowds and countless spectators across the country. Earlier this year, the NBA All-Star Game drew an average of 7.8 million viewers alone, and last’s year’s U.S. Open set a new daily attendance record at 65 thousand fans. Meanwhile, brands are exceeding these numbers with their marketing dollars.
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