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David Kaplan on Muck Rack

David Kaplan

New York
As seen in: Facebook, Color Research & Application, Nature, The Washington Post, Adweek, The Conversation, The Jerusalem Post, Royal Society of Chemistry, Eater SF, Skift and
Editorial Consultant; formerly of Adweek, GeoMarketing, Adexchanger, paidContent, MediaPost, Kambr Media

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David Kaplan’s Biography

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I'm the managing editor of GeoMarketing.com, the news and campaign resource for location-based advertising in all its forms. We're all about the world of "online-to-offline" marketing. Look us up. (I'm formerly with AdExchanger, paidContent, Mediapost, and Adweek.)

Articles

The Future of CTV Measurement Extends Beyond Reach and Frequency

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By David Kaplan
| Adweek Verified
This post was created in partnership with The Trade Desk Marketers are increasingly averse to traditional reach and frequency metrics from their connected TV (CTV) investments. They expect CTV partners to provide actionable insights that demonstrate real consumer engagement and business impact across the entire customer experience. During an ADWEEK House Cannes Lions panel co-hosted by The Trade Desk, the new partnership from The Trade Desk and EDO was discussed.
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Lee Zucker Archives |

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By David Kaplan
| geomarketers.com
Analysis Can Uber Make Burger-Delivery-By-Drone A Real Thing? If it sounds too 'sci-fi,' consider Delivery Econ 101: 'As off-premise dining grows across the country, it becomes less economical for a delivery driver to spend 20+ minutes making a delivery for a $10 burger and fries," says Yext's Lee Zucker.
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Connected car Archives -

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By Lauryn Chamberlain, David Kaplan, Brendan O’Brien Verified
| geomarketers.com
Analysis For Shell Gas Stations, GM Connected Car Partnership Also Connects Loyalty And Convenience We're constantly striving to simplify the customer experience as consumers interact with the Shell brand," says Shell Retail's Albert Rivas. "The GM partnership was a way to bring that to life.
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